Hospitals, clinics, and healthcare providers understand better than anyone else the importance of staying up to date. Without modern methods, drugs, and medical equipment, you can’t treat your patients effectively or respond to the latest diseases. But it’s not just your treatments that you need to modernize; you also need to update all of your Little Rock marketing methods.
To appeal to patients all over Central Arkansas, pay attention to this year’s hottest healthcare marketing trends that every healthcare provider and clinic should be using in 2018.
The Rise of Reputation Management
Reputation has always been important in the healthcare industry, but never before has it depended so heavily on the Internet. Increasingly, customers’ first impressions of you will come from online reviews, Facebook comments, and other digital sources of feedback. It behooves you, then, to guide the way your reputation is formed online. Create accounts for your organization on all the major social media and review sites, and respond to every variety of feedback you get. If patients have a positive impression of your services, thank them and ask for suggestions to do even better. If they have a negative impression, say you’re sorry and promise to fix the problems they name and try to move the problem offline by offering a phone call. Only by engaging with patients and reviewers can you ensure that people get the right impression of your facility.
A Surge in Local SEO
SEO, or search engine optimization, remains critical for raising awareness of your organization, and it’s becoming increasingly important for you to target your SEO efforts by location. Patients want to find facilities that are convenient to them, so Google tailors their search results to emphasize hospitals and clinics in their area. You should thus use hyper-local keywords in all of your online content, and mention your address, city, and state whenever it’s possible. You also need to create an account with Google My Business, as well as with local social networks that patients might use to find their healthcare provider.
The Reign of Content Marketing Continues
When asked what is the single most important activity for successful online publicity, more organizations listed content marketing than anything else. In the healthcare industry, content marketing allows you to establish yourself as an authority. By publishing content on new treatments, health tips, and other topics relevant to your organization, you send a message that you have the expert knowledge to take proper care of all patients. People are thus more likely to trust you for their medical care. It is critical, then, that you work with a content marketing company to develop engaging health and medical content on topics that relate directly to your organization.
Video Goes Viral
Video is becoming essential to successful marketing, both in the healthcare industry and in general. Not only does it allow you to combine audio and visual content, but it gives you a chance to tell a story about your organization’s history, the people who work there, and the successes and challenges you’ve faced. This humanizes your company, helping potential patients feel more comfortable getting their care from you.
As an internet marketing company based in Little Rock, Arkansas, iProv has extensive experience with these and all other online marketing strategies such as social media. For more information on marketing your healthcare organization or other business, contact us today by visiting our website or giving us a call at (501) 235-8196.