Of all the ways Google has revolutionized the modern economy, few have had a larger impact than Google My Business.
As an online profile that lets you show up in search results relating to your products and services, this tool helps you appeal to the very people who are most likely to become customers. Thus with the aid of your online marketing company, set up a Google My Business account and take full advantage of it by doing the following things.
Your business is always changing, and your customers need to know what to expect. Thus whenever there is a new development that affects your business, you must update your Google My Business account accordingly. It is especially important to update information that influences where and how you do business, such as the location, phone number or your hours of operation. But even if you can’t think of anything in particular to change, you should still visit your profile once a week, review the information you have there, and make sure nothing is outdated. The more diligently you update your account, the more likely it is that everyone who can use your services will be able to get them.
The key to winning over customers is getting them to envision themselves using your products or receiving your services. What better way to do that than by posting real images of those products and services? By uploading vivid, relevant pictures, you make it clear that what you’re selling isn’t an abstract concept, but something real that customers will enjoy and benefit from. As with any other part of your Google My Business profile, you should update these pictures regularly, both to reflect new products and services and simply to make your company look dynamic.
By posting regularly on Google My Business, you let customers know that you are always active and aware of trends in your industry. Write these posts on topics that directly relate to your products. Some can be about new offers and sales events you’re having, while others can describe broader industry developments that someone in your position must pay attention to. End each post with a call to action that entices customers to make a purchase or explore your brand further. The more actively you post, the easier it is to catch and hold the attention of potential customers.
Respond to All Reviews
Customers can and will use your Google My Business account to review your company. Encourage them to do so and respond to everything they write, whether it is positive, negative, and ambiguous. All reviews contain useful information that will help you improve the performance of your company. By responding to them, you show customers that their voices are being heard, motivating them to give you even more feedback. Responding to negative reviews also tells clients that you truly want to give them the best possible experience, an impression that will improve your reputation dramatically.
As a Little Rock marketing agency with a focus on healthcare online marketing, iProv has extensive experience with Google My Business and all other publicity tools. If you need help promoting your business online, Contact us or call us at (501) 235-8196 today.