How many email lists have you unsubscribed from? Why did you opt out? Uninteresting content? Were the emails too frequent?
Have you ever considered how your clients see your marketing emails? Have you ever pushed someone to opt out? I’m here with five helpful tips to help ensure your e-mail campaigns are finding readers and keeping them.
First – Know who you’re trying to attract. Identifying your buyer makes up for much more than half the battle in marketing. Professional marketers often breakdown prospective buyers based on things like age, gender or lifestyle. Once you can fashion the emails to an audience who is more likely to buy, you can increase your email clickthrough rate by as much sixteen percent!
Step two – Personalize your emails for different buyers. Our conversations are no longer business-to-consumer, but person-to-person – if a consumer doesn’t find personal attention from you, they’ll go somewhere else. Personalizing emails for different consumers can increase click-through by as much as fourteen percent and up conversions by ten percent.
Step three – Automate as much as you can. Once you have your buyers identified and their processes personalized — you should automate follow-up emails to be triggered by different events. Websites like Hubspot and Marketo offer automation software. More automation means less of your energy on hooking leads, and more on reeling them in. If done correctly, automation can take care of seventy percent of the buying process – leaving your full attention for that last thirty percent.
Step four – With personalization, you should start segmenting your contacts into different
mailing lists. You don’t want to be sending every email to every client.For those opening your emails, you might send out a brief questionaire about content they’d like to see – group those clients into separate lists on different email schedules. With time, knowing what list a client is in will help you nurture that relationship to the fullest.
Finally – Keep track of your success. Adaptation is the key. Many businesses follow our first four steps, but few actually track their results, so they never really know if their campaigns are successful.
If you’re going to put your time into building these relationships, keep track of the math to make sure it’s worth it. Analyze everything, and if something isn’t working try something new.
If you want more information on how to get the most out of your email and online marketing campaigns, contact us at iProv Marketing, today!