It’s summer, which means that you and your workplace cohorts are probably going to be taking some vacation time. Vacation photos often end up on personal Facebook
profiles, but if used correctly, those photos can enhance a company Facebook page. Read on to find tips for using vacation photos on Facebook.
Add a personal touch
Many companies only add images of their logo or formal company photos to their Facebook page. Vacation photos can add a much needed personal touch to company pages and give the business personality. Social media is about connecting, and putting a face to employees that work with your customers can make a huge difference. Just make sure that you…
Keep it professional and relevant
This may be stating the obvious, but steer clear of bathing suits and alcohol when posting vacation pictures to a company Facebook page. To make the pictures relevant to your company, consider suggesting that employees photograph themselves in a company shirt while in a special location or with someone of note in your industry. You could also provide a print out of the company logo for employees to hold in a photo.
Don’t overdo it
Sharing vacation photos is fun, but you don’t want to overdo it on a company page. Your customers may wonder if you are actually getting any work done! When you do share photos from a trip, pick one or two good ones to share from each employee. Your customers are probably not interested in seeing all 50 photos from your assistant’s trip to the Grand Canyon. In this situation, less is more.
Again, social media is about connecting. It’s not called social media for no reason – it’s a social activity. Post photos that inspire your customers or employees to share or comment. Facebook has recently made it possible for companies to be tagged in a photo the same way a person can be tagged. Think about doing a photo contest with employees or customers (or both!) by using the company shirt or logo print-out idea discussed above and tagging your company in the photo. The more you can involve the people that support your company, the better.
Don’t be afraid to use personal photos to enhance your company page; they could add the fun, personal touch that you need. Just be sure to exercise caution. If you would like help developing or managing social media, don’t hesitate to call us at (501) 683-7229, email us at firstname.lastname@example.org, or fill out our contact form.