Online Movement With iProv
iProv started working with ARcare — a community of healthcare centers — in 2015. Before we partnered with ARcare, their patient growth was stagnant and their online presence was small. After revamping their website, taking over their social media, inserting calls to action for internet viewers, and enhancing their internet presence for search engine optimization (SEO), ARcare saw a huge boom in new clients and online activity.
Download the Case Study
In this Case Study we outline the steps we took to grow ARcare’s online presence.
You will learn about:
- Why Google Rankings Matter
- How Traffic and Keywords Become Patients in the Exam Room
- Using Blog Articles as Marketing Strategy
Fill out the form to learn how we grew ARcare over the years.
Internet Session by Website Users
Of over 262,000 internet sessions by website users, 210,000 were organic, meaning someone stumbled upon the site because of the words they typed into that little box. A whopping 80.15% were new sessions!
Over 30,000 potential patients were collected through iProv’s marketing efforts and strategies over the course of one year. That’s an average of 2,500 potential new patients each month for the ARcare community!
Promotion of Services Campaign Using Facebook Ads
The sponsored Facebook campaigns we created for ARcare included ebooks about behavioral health, understanding HIV, diabetes, and encouraging activity in children. In one month alone, ARcare saw almost 60,000 impressions from the Facebook campaign. Additionally, more than 37,000 people engaged (liked, commented, shared, etc) with ARcare social shares.
By understanding what patients were looking for, we helped introduce new life into a static healthcare community seeking patient growth. New-patient numbers flourished, and the website and SEO keywords began to work on their own.