You can expect major shifts in digital marketing trends to make 2019 a make-or-break year for businesses and internet marketing firms across Arkansas. Is your company ready?
2019 is going to be a huge year for digital marketing. Massive changes are affecting how users interact with social media, search engines, and each other — as well as changes to Google’s search algorithm, or its instructions that tell your computer to find what you have searched for — will have digital marketing companies walking a tightrope but only if they are unprepared.
One reason 2019 is going to be important is that Generation Z now demands the market’s attention. The first batch of these youngsters have entered the workforce, and the rest of them (anyone currently in high school or college) will control the future of social media, technology, communication, and nearly everything else. That means everything is about to change.
Is your business ready? The team at iProv is. We’ve been Little Rock’s premier digital marketing experts for nearly two decades. We got our start in the days of 56k and became the most trusted digital marketing firm in the area by knowing exactly what’s around every corner in the rapidly changing world of online marketing.
We’re ready for the future, and we want the same for your company.
Here are some tips on how to prepare your business for 2019.
- Do not fall into social media quicksand. Being active on social media will morph into being active on the right social media outlets.
- Get creative with content. Only dynamic, outside-the-box content is going to attract customers.
- Be an influencer, not an advertiser. Your target needs to trust your content, because they do not trust your ads.
- Learn your target’s digital language. How is your target searching for you? Are you answering in the same language?
- Audit your site like crazy. Google constantly updates its algorithms. Perform regular site audits that keep your organic and local Little Rock search engine optimization, or SEO, on point.
5 Digital Marketing Trends You Need to Know For 2019
2019 is not just bringing big changes to technology. It is going to represent a shift in how users interact with the digital world. Here is what you need to know to keep your Little Rock business from falling behind.
1. Social media shifts
This is possibly the biggest change in the digital world: Facebook is not cool anymore. In fact, it is so uncool that the 55+ age group constitutes its biggest demographic of users. This means companies advertising vegan sneakers and fidget spinners on Facebook in 2019 will be throwing their money in the trash.
Social media once meant Facebook, Twitter, Linkedin, Instagram, and Pinterest. Now you have countless social media sites from which to choose, and many of them have also wrapped themselves up in messenger apps. Maintaining a presence on every social media site in 2019 will take an entire department to accomplish. Discover what social media outlets prove most valuable to your company, and focus on getting the most out of them.
Here is a hint to get you started. With 23% more active engagement than Facebook, Instagram is poised to dominate social media in 2019, even if it does not have as many subscribers as Facebook or YouTube. Reddit has also recently overtaken Facebook in page views, and Snapchat is showing huge user gains in the 25-34 age demographic.
2. Video dominates
If you are not making videos and engaging audiences through YouTube, then you need to start doing it. Video searches and user response to video marketing has made steady gains over the years, but 2019 is going to be the biggest year ever for this medium.
By 2019, Cisco estimates that over 80% of all global internet traffic will be video. However, 80% is a low estimate. Users clearly prefer video, and why would they not prefer it? It is easier to consume than written content, and it is often more entertaining as well. This is why video can boost conversions by 80% as opposed to about 20% for written content.
The bottom line is that if you are not posting engaging, relevant video content on the right digital platforms, then you will likely be left behind in 2019.
3. Online Communities Go Viral
Online communities are nothing new, but they are changing in big ways that your company needs to be aware of. People used to interact in online communities for purposes of finding information and sharing their real-world experiences. Now, people immerse themselves much deeper. They join communities for support, friendship, to share and develop interests, and to foster a persona in the online space. Many online communities develop their own rules, hierarchies, and even linguistic patterns.
Many founders of online communities are brands, and companies that have effectively moderated their communities have seen sales go through the roof. This is because when you motivate a community, your target becomes your sales force, your research team, and your marketing department.
This is why businesses are investing more time and energy into online communities than ever before. In fact, by 2019, the online community market will reach $1.2 billion, representing annual growth of nearly 25%.
Nearly 75% of large businesses and 40% of small businesses are already engaging their customers in online communities by using Facebook groups, subreddits, web portals and more. Your target is venturing deeper into the online space in 2019—that is a fact. Do you want to be there to greet them or to come running after?
4. Communication is key
The way digital marketing companies communicate online may prove limited compared to those they are marketing to in 2019. How do you find what you are looking for on the internet? You type in your search and get the results, right? This might be true in 2018, but in 2019, we expect a big boost in vocal searches, image searches, and advanced searches due to billions in investment and new technology.
By 2019, the image recognition market will already be a $25 billion-dollar industry. Voice recognition products like Alexa, Google, and Siri too have taken over households across the country.
And it will not stop there.
Obviously, you will want to update your keywords, images, and tags, but more importantly, you need to conduct research on how your target searches for products and services like yours. If you neglect emerging digital communication methods, then your marketing team will essentially be handing out pamphlets in a language your target does not understand.
5. Speed takes the lead
Recent changes in Google’s algorithm have emphasized the speed of your site. This is no surprise, as the statistics have shown time and time again that users have little patience for slow websites. If they have to wait more than 3-4 seconds for a page to load, then they usually go to a different site.
Site speed and load times will set the benchmark for performance in 2019 as Google requires sites that seek ranking to load in under 3 seconds. This means that you can have amazing content, links, and design, but if you have a slow site, then you still may not appear in the sixes and sevens of the search engine results page, or SERP. Contact your web development company, and perform an audit on your site ASAP. Maintain a fast website (especially on mobile devices), and you will already be ahead of the game in 2019.
Take these five digital marketing trends seriously, and your business will be ready to surpass the competition in 2019. If digital marketing is not your strength, then get a top Little Rock digital marketing company on your team before January 1st. iProv has been Little Rock’s premier digital marketing solutions provider for nearly 20 years. Contact us today to make 2019 your most profitable year to date.