To engage and acquire new patients, you need strong marketing practices in play and constant attention devoted to nurturing them. The challenges lie in knowing which practices get the best results and the time it takes to accomplish them. Here are the top 8 essentials in growing your medical practice with marketing.
1. Express your brand effectively.
Branding goes beyond a logo and website. It is the voice of your medical practice and the tone that will influence all your content. Your logo, web design, colors used, business name, and possibly a business slogan should also coincide to express this tone effectively while helping you engage and acquire new patients. You can build brand awareness through social media presence and advertising, and the environment and personnel in your office also reflect your branding image.
To identify your brand, you should first identify your target audience. Get into the mind of your client, and try to get a feel for what they may be thinking. You can ask what they want, where problems lie, and what they fear.
These questions will help you align with the mindset of your patients to create a voice. In healthcare, this voice is often empathetic while providing solutions to health issues. You can also direct the tone toward specific groups or needs when applicable, such as for a women’s clinic or counseling center.
2. Have a strong social media presence.
Not only does social media give you a chance to build an online reputation, establish credibility, and express your branding voice, but it also helps you connect directly to potential new patients.
Think back to a time before social media. There was no way to connect with your audience as you can today. Facebook alone enjoys 2.3 billion users monthly, and you have the opportunity to get your brand directly on their phone screens.
3. Read your reviews.
Nothing speaks more to your credibility than testimonials from existing patients. Do not be afraid to ask for a review when you know you have provided top-notch care. People use their social media accounts as an all-inclusive resource, seeking everything from news to jobs to information about products and services. When you have a strong online presence coupled with excellent reviews to support it, you are more likely to turn a casual visitor into a new patient.
4. Develop a complete marketing strategy.
The right marketing strategy all starts with your branding voice. Once this is established, carve out a strategy that combines social media with regularly delivered content on a great website, plus an advertising budget that will allow for web traffic to be directed to you. Daily efforts should be put into your marketing strategy in order to get consistent results.
5. Use social media ads.
In social media marketing, a clear call to action (CTA) is essential, because it directs potential patients to take the next step. Instagram ads, for example, serve to increase growth, especially when you have taken the time to develop a strong Instagram presence. Your ad will appear as a sponsored post on the news feed of your target audience. You can also place ads in stories to complement your feed and increase exposure.
6. Understand the power of content marketing.
Content marketing is one of the strongest ways to express your branding voice. You can speak to your readers in a relatable way, and connect with them through the words on your website and social media.
Content marketing gives you the opportunity to speak to your audience indirectly, offering both comfort and solutions to the health concerns you can help resolve for them. You are already forming a bond with readers before they ever take the next step to directly connect. When you combine this voice with well-planned healthcare search engine optimization (SEO) services, your content also serves as a tool to get your website to appear organically in online searches.
7. Understand the power of images and video.
In this digital world, visuals are everything. Great visuals are more likely to be remembered and shared on Facebook, Instagram, and YouTube. Videos with clear, concise, high-quality content are arguably the best way to grab the attention of your target audience. More than 75% of smartphone users watch videos on their phones, and 94% of Facebook ad revenues came from mobile users. Video marketing gives you the opportunity to reach your audience directly, and deliver your message quickly and effectively.
8. Work with an expert team to bring it all together.
So what is the secret sauce in healthcare marketing to acquire new patients? The best healthcare providers work with the best marketing teams to provide and implement a strong strategy.
Ready to engage with your audience and get more patients? We would love to help. For more information, contact iProv at (501) 457-3287 to get started.