Digital marketing companies say a company’s online presence is as important as the product or service they provide customers. Your family care clinic’s digital marketing strategy allows you to stand out among the competition, leading more patients through your doors.
Check out these five ways video marketing can help improve your online presence and image!
1. Watch your numbers soar with the right video marketing.
What are your values as a family care clinic? Whatever they are, take your values and make videos around them, whether it is through creating videos of patient reviews, doctor or staff highlights, the clinic’s mission and goals, day-to-day processes, or interesting health tips and ideas.
Videos allow people to understand and connect with businesses in a more impactful and direct way than content in written or still image form. Always lead with authenticity, honesty, and clarity in video marketing. You want every person who comes across your videos to be able to understand them and get value out of them. Avoid bragging or over-explaining, and instead focus on each video either educating, persuading, inspiring, or entertaining.
2. Develop an audience on YouTube.
Health and wellness topics interest many people. They want to learn, which opens up the perfect opportunity for medical clinics to utilize YouTube.
Find some popular topics within the medical field, and create an interesting way to teach and talk about them. If you can consistently post amazing content, then the followers will come.
Over time, loyal followers will develop trust in your clinic, and the next time they need to visit a doctor, choosing you will be a no-brainer. They will have built a relationship and foundation of trust with your brand, and they will have confidence in your abilities after watching you for so long.
3. Save money with video marketing.
People often think marketing and advertising drain their budget. This might have been true when television and newspaper ads ruled the marketing world. In 2019, however, you can run your marketing campaigns in a way that does not empty your bank account.
These include video marketing on your website and social media pages. Smartphones even have incredible camera capabilities to grab high-quality video content on the fly, which can keep production costs lower than using a bunch of expensive video equipment.
When making your own videos, film them in well-lit areas with as few background noises and distracting visuals as possible. Use graphics and text, but keep it simple so that it does not distract viewers from the video itself. Lastly, avoid using jargon or any overly complicated language or ideas. It should be entertaining and easy for viewers to watch.
4. Make sure your videos are mobile friendly.
Nearly everyone has a smartphone, so they need to be able to watch your videos from any mobile device. In fact, more than 75% of smartphone owners watch videos on their phones.
That means your videos should be concise. They should also provide value and deliver a clear message early on in the video.
Consider using ambient background music to create videos with a fun or endearing energy. If you want people to subscribe to your YouTube channel or want viewers to share on specific platforms, then always end the video with a direct and easy-to-follow call to action.
5. Give your SEO a boost with the use of video marketing.
When you show up higher in Google’s search rankings, it is easier for future patients to find your practice and make an appointment. Because videos pack a lot of information into an easily consumable format, they boost SEO, or search engine optimization, for businesses.
Nearly 90 percent of smartphone users use a search engine every day on their phone to find information. If you consistently post new videos to transform your website and blog, then your clinic will stand out and rise in rank on the results page.
Another way to increase views is by encouraging viewers to share your videos on their social media pages. By adding a simple call to action, such as “Share this video on your Facebook if you learned something interesting,” you can get more eyes on your content. The more people consuming your content, the more chances of people reaching out to set up an appointment.
Connect with us
For more information about incorporating video marketing to your online strategy, reach out to our digital marketing company, iProv, today. We are a Little Rock, Arkansas marketing team passionate about healthcare marketing techniques and SEO for medical practices. Let us develop a powerful digital strategy for your family care practice.