With the continued rise of mobile use for nearly every aspect of life, it is no wonder that ads optimized specifically for mobile use are an advertising necessity. When it comes to healthcare marketing on social media, mobile ads are more important than ever.
Why is paid social advertising important in healthcare marketing?
First, it is important to remember why paid social ads are so important in the medical world. Simply put, social media advertising is the modern key to patient acquisition. People turn to social media for help making even the smallest decision when exploring something new. If that decision relates to finding a new family clinic or specialist, they may ask for recommendations from friends and family, as well as check social media for reviews and credibility.
Without a strong online presence, you can be easily forgotten when this occurs. This ideal equation includes a great reputation and online presence, plus active engagement, mixed with awesome digital marketing to be fresh in the minds of your potential patrons. This combination helps you stand out among the competition, thus driving more patients through your doors.
Why are mobile ads important?
Your cell phone probably spends more time with you than anything else, so it is no surprise how common cell phone searches are compared to desktop searches. What may come as a shock is how different the SERPs (Search Engine Results Pages) are when comparing desktop to mobile. In fact, only 13% of businesses enjoy the same placement on searches when comparing the two platforms. Your marketing team of medical SEO specialists should be aware of your placement on both platforms as they work to help you achieve a top listing.
Furthermore, the use of mobile as the main internet source continues to increase, and mobile-only users are becoming more prominent. In fact, 94% of Facebook’s ad revenues were derived from mobile users. The need to be completely optimized for mobile use is stronger than ever. You can increase your ability for potential patients to find you on mobile devices through creative and consistent mobile ads.
Top examples of creative mobile ads
If your ad inspires people to use a special hashtag, think of the exposure your business could get from it. Remember the planking challenge trend from several years back, or the ALS Ice Bucket Challenge? These are examples of viral campaigns that each started with new hashtags.
If you can create a campaign that also helps raise awareness of a cause or gives attention to a charity while also driving traffic to your site, that is a definite win-win.
Ads in stories
Between Snapchat, Facebook, and Instagram, checking stories daily is becoming a common habit. When it comes to Facebook advertising for medical clinics, paid ads in stories are often overlooked. Yet these are a great way to gain exposure. A story can feature testimonials or engaging highlights of exclusive content. Stories serve to complement to your feed, and increase exposure when you pay to get them on the screens of the right market.
Well-placed, well-timed ads
Timing is everything. When people have their morning coffee in one hand, their phone is likely in the other. Finding daily inflection points like these can be the key component to maximizing how many people see your ad. This approach worked well for McDonald’s, who capitalized on this morning rush with coffee-related ads in stories, leading to triple in-store McCafe sales.
Since more than 75% of smartphone users watch videos on their phone, mobile-friendly videos are a great way to gain attention from your target audience. Clear, concise videos are ideal for mobile use. According to Facebook business, some of the most successful practices in Facebook advertising for medical clinics are when you incorporate an authentic human presence to make the ad more relatable, and stick to a single focus of the message you want to portray.
Infographics highlight the key points of a topic when you may not be able to grab your audience’s attention for a longer post. These are helpful to explain controversial or complicated topics that may typically cause people to scroll by quicker. This shortened version of an important topic can grab the attention of potential patients, plus they are easy to share among social channels.
For more information
Let the marketing professionals do the work for you, so you can focus on caring for your patients. For more information, contact iProv at (501) 235-8194 to schedule an appointment today.
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