If you do not know how to use SEO to drive traffic to your site, here are five steps to maximize your site’s exposure and ramp up your search engine rankings.
Search engine optimization, or SEO, is among the most effective sources of web traffic. With the help of an experienced SEO agency, you can design content that will rank at the top of search engine queries. Prospective customers will thus quickly find your site, increasing the chance that they will buy your products. If you have ever asked yourself, “How do I do SEO for my website?”, the following tips will help you optimize your site for search engines, providing a reliable source of customers at minimal cost.
1. Landing Page Linking
Linking plays a key role in search ranking. No matter what type of content you include on your page, if other sites cannot link to it, search engines will not give it a rank. This is a common problem for companies that require customers to log in. Even if your site is password-protected, you should include a public landing page. Likewise, never use an AJAX slide presentation or any other content that cannot be easily shared as your landing page.
2. Speed Savvy
In addition to linking, Google and other search engines also consider how quickly your landing page loads. On average, for every extra second that it takes to load your page, your conversions will decrease by 7 percent. You should minimize features that slow down your page. Be especially wary of duplicate or redundant content, as not only does this slow the site, but also it harms users’ experiences. You can also use online speed testing to compare your page’s loading time to that of competitors’ pages.
3. Terrific Titles
As your page title is the first element web users see, it plays a critical role in ranking. You should thus optimize the titles for all content you publish. One of the easiest ways to do this is to include a keyword in the title, ideally at the beginning. You can also include modifiers, such as “ideal,” “best,” of “how to;” this will allow you to take advantage of long tail keyword searches. Finally, make sure that your content management system puts titles in H1 tags, and if it does not, do this manually. These simple steps can vastly improve search ranking at minimal cost.
4. Appropriate Addresses
In addition to assessing titles and landing pages, search engines prefer URLs that provide users with as much information as possible about the page. You should come up with an address that doubles as a description of your site, putting the most important details at the beginning. Take the following address for a fictional cooking website: www.cookathome.com/recipe/meat/chicken. The address first provides the domain name, then says that the content will be a recipe, proceeds to specify that it is a meat recipe, and ends with the type of meat. Hierarchical addresses like these are convenient for web users, causing search engines to rank them higher.
5. Multiply the Media
Users like to view multiple types of content, so pages that include videos, audio, and other forms of media will appear before those that only have text. Not only should you try to use as many forms of content as possible on your site, but you should also offer those types of content directly from your landing page. This tactic will both increase the time users spend on your site and spur other sites to link to yours. These two things positively affect your ranking.
If your website needs help with SEO, Little Rock based web marketing firm iProv, LLC offers in-depth advice and support for companies looking to improve SEO. To learn more about optimizing your pages for search engines, give us a call today at 501-235-8194.