When formulating your medical practice marketing strategy, there is one tool that can absolutely overhaul your online presence. Testimonials and reviews may seem frivolous, but they are actually pretty multi-faceted, and can be a complete game changer to your practice if properly utilized. In fact, more than 80 percent of consumers trust testimonials as much as personal recommendations, as it allows them to gain an unbiased perspective from current patients. This allows your potential clients to better decide whether your medical practice is right for them.
You may have a few patient testimonials already on your website, but their effectiveness depends on how well they showcase the various services and positive attributes of your practice. To get the most out of your patients’ feedback, your medical website needs authentic, detailed testimonials.
In the field of healthcare, it is important for people to feel safe, understood, and able to open up when they visit a doctor. Bedside manner no longer takes place exclusively in person. It extends to the digital space, and testimonials give the opportunity for people to get to know your practice and those who work there.
The problem with testimonials, however, is people often face writer’s block, procrastination, or perfectionism when asked to write about their experience. Luckily, there are a few ways to get around dull or lacking testimonials.
How to get incredible testimonials
To get around the problem of boring testimonials, sometimes it is helpful to send patients a questionnaire. Ask for details, like “How did you feel when you visited our practice?”, “What were three positive encounters during your visit?”, or “How did we exceed your expectations?”
With pointed questions, you will get direct and interesting answers. After getting the patient’s permission, you can draft their answers into a well-written testimonial with authentic, meaningful feedback. Run the final version by the patient to be sure you did not leave anything out or misspeak before publishing it on your website.
It can be useful to keep patients anonymous or just use their first name, especially if any sensitive information is used in the testimonial. This allows patients to feel more comfortable opening up and sharing about their experience honestly.
Another important tip is to continue cycling in new testimonials. Just because you have three awesome testimonials on your website does not mean the job is done. Anytime someone tells you they are pleased with your service, you have an opportunity to freshen up your testimonials.
This allows new beaming content to consistently be cycled through your website, which can help with SEO and attracting more new patients. Also, be sure your testimonials are not hidden within your website. Put them in an obvious place on the homepage and maybe even additional pages as a reminder of your exemplary patient care.
Requesting online reviews and social media shares
Beyond testimonials shared on your website, it is important to garner online reviews and social media shares and feedback. On your website, add a review widget to make leaving feedback easy for past and current patients.
People turn to the internet for advice and answers, and even though individuals are far more likely to share a negative experience over a positive one, readers of reviews take that feedback as pure truth. It is important to get ahead of your own reviews by encouraging patients you know and trust to leave their honest feedback online.
You should also have widgets linked to your social media platforms, so visitors can share your practice on their own pages with the tap of a finger. Incentivize patients to leave reviews or share on social media by offering discounts on certain services or providing a free consult.
It can be smart to set up an automated email blast to send to patients the day after they visit your medical practice. In the email, provide links to review sites or buttons to easily share their experience on social media. This allows the task to be delivered to their inbox with minimal effort on their part, which is key.
Preparing your website for optimal patient interaction
To encourage patients to leave positive feedback online, you want your medical website design and social media channels to be in the best shape possible. Make sure your website is fast, mobile-friendly, easy to use, and simple to understand.
An interesting approach to digital content is using psychographics, as opposed to demographics, to motivate people to get in touch with your practice. Psychographics include personality, values, interests, attitude, and lifestyle, while demographics rely on age, gender, occupation, education, and income.
By utilizing psychographics in your online communication, you are playing on more of an emotional element. It shows empathy and understanding, which is an important quality for medical practices to emit. Communicate that you understand what patients are going through and how they might be feeling.
Additionally, adding a live chat box to your website is a powerful way to get in touch with potential patients. Many people seeking medical attention have questions or concerns, and a chat box allows them to easily reach out and find answers.
One way for future patients to connect with your practice through your website is with video marketing. Videos allow people to match a face with a business and empower them to trust your medical practice much faster. When you have videos on your website, your SEO also improves, which makes finding your business much easier for new patients.
To learn more about how to utilize testimonials, reviews, and other healthcare marketing trends, reach out to our team of medical practice marketing experts today. We are devoted to helping healthcare companies connect with new patients, fill their waiting rooms, and develop a long-lasting marketing plan that drives results.
Call 501-235-8196 or schedule online by clicking the button below to start transforming your medical practice marketing strategy today.