It may be February already, but it is never too late to revise your content marketing strategy for 2015.
The weather in Arkansas right now is dreadful, forcing us to brave the ice (we sincerely hope you didn’t do that today!) or work from home. But what do you do if you can’t really work from home? Read? Watch movies? Catch up on e-mails?
We suggest you take this time to do some light research, re-think your marketing strategy, and learn more about how SEO is changing in 2015. SEO today isn’t the SEO of 5 years ago (or even one year ago). Content may be king, but SEO-rich, uniquely valuable content is king of the universe. Here are links to great content marketing tips across the web from some of our favorite resources. Check them out, share them with your colleagues, and get ready to have some productive discussions when you return to the office!
Don’t set it and forget it. Yes, content marketing is about generating inbound leads, but is your content reaching the right people? Learn this and more misconceptions about SEO.
We love Rand Fishkin at iProv. We heard him give a speech on this topic at Dallas Digital Summit and highly recommend any SEO-advice he gives. We especially love that he consistently echoes the content marketing tips we give to our own customers, which means we are on the same page!
Do you have a well-documented, and well-followed, content marketing strategy? As a small business ourselves, we understand that your time and money is limited. Copyblogger’s content marketing tips showcase how to benchmark, budget, and measure your marketing activities.
The Marketers Guide To The New Twitter – Visual.ly
Is your customer base on Twitter? That means you should be. Through engagement with your content, your Twitter following can give you added clout in the eyes of the search engines. Plus, you need to watch what you tweet because search engines crawl your feed for content, too.
Now that we have established the importance of content marketing on social media, here’s how you can establish obtainable social goals specifically for you and your business.
Everything should start from your buyer personas. All of your content should be directed toward them. How do you establish who your ideal customers are and what they need? Check out HubSpot’s simple template.
Once you nail down your buyer personas, think about their buyer journey and map your email marketing efforts to each stage to make sure you are offering them the right content at the right time.
With the growing buzzworthiness of content marketing terms, everyone is getting into the SEO game. How are you making your content stand out? Developing relationships with industry influencers should be part of your strategy moving forward. This is advanced stuff, so it will take some research to discover who the right influencers are and establish a relationship with them.
Questions? Comments? Concerns? For advice on your Internet marketing strategy, contact one of our business consultants at 501-235-8194.