If you’re reading this, chances are good that you’re looking into ways to continue marketing your organization while framing your messaging in a way that makes sense to your audience. The iProv team is committed to helping our clients during these fast-changing times, so we’ve put together four things that you should consider about your marketing strategy during COVID-19.
This is a great time to get your leadership team on the same page with the long-term vision of the organization. Have a half-day session with your team, or even break it into multiple days to discuss your vision for the business. What are the goals? How does this change your yearly plan or even your three-year plan?
This is also an opportunity to get everyone thinking about the future and how you’ll grow despite the bad news of the day.
Conference canceled? No more in-person meetings for a while? Take your messaging digital!
People are spending more time online than ever. Take advantage of this by providing webinars, podcasts, and any type of video conferencing. Any tips that you have for your customers, put it out there on a regular basis. Even if the quality is homemade from your home office, this is a great time to start a video library of content, which you can send out by email, post to social media, and post to your website.
By this, we mean reviewing it, not cutting it completely, in most cases. Some industries, such as those in food service and hospitality, may have stopped marketing efforts, but very rarely do we suggest quitting completely.
Instead, focus on what to focus on. Review your messaging, what your audience wants right now, what this time means for the future of your organization, and whether or not it makes sense to start changing up things now.
In fact, now is a good time to review everything. Consider a mix of urgent messaging, such as policy changes or safety measures, that your audience needs to know about your organization. Think too about long-term investments in things that will ensure success on the other side of this, such as investing some of your advertising into search engine optimization (SEO).
4. Be empathetic in your messaging and sales, and set the expectations that changing your tactics will be necessary.
We all will come out on the other side of this. Some organizations will continue to be successful, and others will not. The difference will be what you spend your time doing right now.
For more information
If you’re ready to take your marketing to the next level, contact iProv today at (501) 214-7985 to get started.