You have a healthcare business because you love helping people through medicine, but you must have enough patients and enough time for them in order to run and grow that business. If you are seeking the best ways to grow your patient acquisition, you might consider a new strategic marketing plan. Working with a knowledgeable and professional marketing team can save you time and money. Read on to find out why hiring a team may be the best way to grow your patient acquisition.
Medicine is a profession—healthcare is a business. Having a marketing agency dedicated to your growth and success allows you to focus on your patients and operations. A plan for strategic healthcare marketing best practices takes time and dedication, so hiring a team of experts in this field can take the burden off of you and leave you feeling confident in your online presence.
Latest and Greatest Techniques
Staying up to date on the newest techniques requires constant attention. Video marketing, for example, continues to be one of the biggest opportunities for businesses to gain attention and traffic. In fact, Cisco estimates that over 80% of all global internet traffic in 2019 is video based.
How can health organizations capitalize on this trend?
One opportunity is to provide organizational culture videos and/or brand videos in order to build trust in potential customers. These often feature people who work there, and are shot in an office setting, giving people a positive preview of what it would be like to visit. Explainer videos are also a helpful tool to offer patrons, putting their minds at ease by answering common questions in a quick and easy way. Finally, testimonials feature some of your biggest fans providing a recommendation, which builds trust and credibility.
Outside of video marketing, staying ahead and aware of upcoming trends is necessary in many areas. For example, thanks to voice recognition products like Alexa, Google, and Siri, voice recognition searches are gaining momentum; image-based searches are becoming more common, too. This means businesses will need to regularly update their keywords, images, and tags to stay relevant. In addition, recent changes in Google’s algorithms are making speed a necessity for your practice’s site. With users demanding faster, more convenient service, anything longer than a 3-second-to-load-site is getting booted from search engine placement. You can perform tests to ensure your site is fast enough for your content to be found. Conversely, if you are not confident in your website’s content, you can start over by taking the right steps to building a new site for your practice with the appropriate speed.
Your Own Full-Time Marketing Department
When you work with the right marketing company, it should feel as if you have your own marketing department who knows the ins and outs of your business, what branding message you are wanting to portray, and how to properly distribute that information. It also saves you the time and headache of shuffling through dozens of resumes, taking time away from patients for interviews, and still having to keep up with the rapid changes in order to guide a marketing team yourself.
The world of digital advertising takes on many forms—from navigating search ads, to showcasing the best video pre-rolls, and keeping abreast of interested users’ opinions through remarketing ads. The right team will take care of all angles of marketing, helping you navigate the complex world of digital marketing, which is quickly replacing traditional marketing methods.
Perhaps the best part of having your own marketing department is the time it gives you to focus on your patients. Complaints like “my doctor doesn’t have time for me” or “my doctor doesn’t listen to me” have been plaguing the medical field for quite some time.
The more pressure placed on doctors in independent practices to run their business, the less time they have to spend with their patients. Turning over your marketing to an expert team that is dedicated to the growth and success of your practice allows you to help more patients while promoting your business.
Social Media Savvy
We live in an age where social media is a fundamental part of society. Not only are people connecting with their family and friends, but they are also turning to social media for news, job listings, and recommendations for products and services. Your business needs a strong social media presence to be seen online. Outsourcing this to a knowledgeable team can help you build a strong reputation, learn how to advertise on social networks, and achieve an active network presence.
Social media continues to shift as Facebook is dominated by the 55+ demographic, while online communities are gaining major influence over users. Instagram is getting 23% more active engagement than Facebook, and Snapchat continues to grow its influence. Since maintaining a presence is growing increasingly complex With these shifts and the addition of many new social media sites, maintaining a presence is growing increasingly complex. As such, it takes a dedicated team to keep up with today’s fast-paced trends.
Medical SEO Specialists
In addition to social media, you want your business to be easily found in any online search. Having medical SEO specialists on your team is the quickest way to ensure your practice is one of the top results of any search in your area. In addition to creating relevant and engaging ads to appear at the top of search results, knowing how to make your website appear organically on search engines through SEO tactics is crucial to being discovered online.
If you are ready to take your marketing to the next level, contact the experts in Little Rock healthcare marketing at iProv. We understand the challenges of growing a practice, and how to keep up with the rapid changes in online marketing. Let us care for you, so you can focus on caring for your patients. Schedule an appointment today with the professional team at iProv so we can develop a plan that leads to more patients, more profits, and more peace of mind.
Create a marketing strategy that emphasizes the strength, quality and
care of your practice