Discover the links between social media and digital marketing, and how to effectively use both for your business.
Social media allows firms to track customer reactions, spur more inbound traffic and links, and convince past customers to return. As an Internet marketing company, iProv, LLC is committed to helping its clients get the most out of social media.
How can social media enhance my online marketing strategy?
Few digital marketing methods are more important than social media. While many assume they were designed solely to connect friends and family, social media platforms are every bit as commercial in nature. Establishing an active presence on platforms like Facebook, LinkedIn, and Twitter provides countless marketing benefits, including:
Through comment sections, ratings, video reactions, and other forms of feedback, customers use social media to evaluate products and services. The more active a firm is on each platform, the more easily they can gauge these reactions and respond appropriately. By posting product images, asking questions, and taking surveys, companies invite consumers to share useful information.
In assessing customers’ reactions, marketers should pay attention not only to what they do, but also to what they do not do. If a company’s Facebook posts receive many likes but few shares, for example, that suggests consumers have a benign view of the brand, but do not consider it interesting enough to pass along. If firms adjust their strategies in response to these signals, they can dramatically improve customer engagement.
Besides convincing potential customers to engage with a brand for the first time, social media can spur past customers to return. If customers share their email addresses or other contact information, a firm can use that data to find their social media accounts. It can then target remarketing ads, or ads that convince customers to return, directly to those accounts. Because past customers are significantly more likely to make future purchases than consumers who have never engaged with that company, this is one of the quickest and most effective ways to boost sales.
If a company raises awareness of and appreciation for its brand on social media, customers and third parties are likely to share and link to its website. An increase in inbound links will raise that company’s search rank, making potential customers more likely to find it on Google and other engines.
Social media gives firms an opportunity to earn the trust of past and prospective customers, no small matter given that only 14 percent of web users trust traditional advertising. Through its Facebook or Twitter platform, a company can offer its followers useful or interesting information. As it attracts more followers and consistently creates value for them, the company can create a community of appreciative, loyal customers.
Ready to engage with your audience and see what they really care about? Digital marketing is our specialty. iProv, LLC offers guidance and insight into successful web design and marketing. For more information, contact us today by calling 501-235-8194.