Online video marketing can be a powerful tool for your clinic. In fact, videos are far more likely to be shared on social media than a still image or text. As a result, those who use video get over 40% more web traffic than those who don’t. Apply the following practices to help take your online video marketing strategy to the next level while also getting the most out of your budget.
5 ways video marketing can transform your clinic
1. It lets you highlight your values.
Whatever your values are— patient reviews, doctor or staff highlights, the clinic’s mission and goals, day-to-day processes, interesting health tips and ideas, or something else entirely— make videos around them. Be honest and authentic, and let your values speak for themselves.
2. It lets you develop a specific audience.
Health and wellness topics interest many people. They want to learn, and if you provide the right videos, they’ll come to you for this. Find some popular topics in the medical field, and create an interesting way to talk about them. If you can consistently post amazing content on YouTube, then the followers will come. Over time, they’ll begin to trust your clinic, and the next time they need to visit a doctor, they’ll choose you.
3. It lets you save money & have Fun.
People often think marketing and advertising drain their budget. This might have been true when television and newspaper ads ruled the marketing world. In 2020, however, you can run your marketing campaigns in a way that doesn’t empty your bank account.
These include video marketing on your website and social media pages. If necessary, smartphones even provide high-quality video content, which can keep production costs lower than using expensive video equipment. It doesn’t have to be elaborate, a social video can gain traction to your website by just being simple and fun showcasing your company culture.
4. It lets people watch your videos from their phones.
More than 75% of smartphone owners watch videos on their phones. This makes video marketing more relevant than ever. It also means that your videos should be concise, delivering a clear message early in the video so that your audience isn’t left waiting for what you have to say.
5. A Video Marketing Strategy lets you boost your search engine optimization (SEO) ranking.
Have you ever wondered how certain businesses show up first in your Google search? That’s because they’ve used certain elements in their websites that help them get this high ranking. In other words, they’ve boosted their SEO, or search engine optimization.
Since videos pack a lot of information into an easily consumable format, they boost SEO for businesses. If you consistently post new videos to transform your website and blog, then your clinic will rise to the top of someone’s Google search.
Most successful creative ideas for your video marketing campaign
You have many options for what to discuss and show in your videos. Use these create ideas to get started:
- Conduct interviews with physicians or other medical experts to discuss important health questions.
- Illustrate medical procedures with important pre- and post-op information.
- Discuss certain health tips or at-home exercises, such as how to monitor blood pressure or nutrition & diet information
- Demonstrate physical therapy exercises.
- Highlight patient testimonials
- Provide a digital tour of your facility, operating room, or office.
- Welcome new patients to your office, and introduce them to your staff.
- Explore the benefits of particular services and procedures.
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Tips for creating high-quality videos for SEO marketing
Viewers retain up to 95 percent of the information in an effective video. This means you want your videos to provide clear, concise information about your clinic. There are a few steps to take to ensure your videos are the best quality and easiest for viewers to consume, connect with, and understand.
1. Prioritize lighting and sound quality.
Videos with lots of background noise or dim lighting look unprofessional and could come across as less trustworthy. It’s best to set up in a quiet, well-lit area, such as a conference room.
Natural light is great but not always necessary or ideal. If your budget allows, investing in studio lights or even an inexpensive ring light can add a professional look to the video. It also helps to set up a backdrop to give your videos a look of quality and consistency. Try using a solid color that isn’t white, because white can wash people out and can take a higher understanding of film production to get right.
2. Shoot horizontally, or in landscape mode.
This is important, since most screens are wide, and most video platforms play videos horizontally. Set up a tripod, or secure the camera on a steady surface for filming. While there is a time and place for handheld video, nothing quite says professional camera work like still and steady video.
3. Make graphics and text as concise and clean as possible.
Use them over solid backgrounds or less busy sections of the frame in order to make them easy to read. Remember that video can allow you to do more showing and speaking and less explaining through text, so get creative! You can add names and titles and bullets to emphasize your points, but try not to overload your videos with text.
4. Avoid jargon, or technical language.
Describe your service or topic in the simplest possible terms. The higher the quality of the video, the more people are going to watch and share it. The more people who watch and share it, the more effective your SEO marketing will be, generating more traffic to your website and social pages.
Take the next step
Adding videos to your marketing strategy can do wonders for your clinic and budget. If you’re ready to get started, contact iProv today at (501) 214-7985 to speak to a marketing professional.