You have many options when it comes to marketing strategies for a medical clinic. Use this guide to understand your marketing options in healthcare, and determine which digital marketing is right for your medical practice.
Traditional vs. digital marketing in healthcare
There are a few things to consider when you think about the differences between traditional and digital marketing. First, remember that traditional content is temporary. If someone sees a TV ad and they forget to save the information, they cannot know when they will see that ad again. Conversely, if someone sees your landing page on their lunch break and wants to see it again after work, they can pick up where they left off, since internet marketing is still readily available at the consumer’s fingertips.
It is also much more difficult to target an audience in traditional marketing. The tools of digital marketing, however, let you identify specific locations and demographics. Finally, traditional marketing can be difficult to track. On the other hand, digital marketing allows for precise tracking of which ads directed someone to your site or social media.
Digital marketing options
Digital marketing is the best method to acquire new patients while establishing a broad, positive online presence for your organization. When exploring your options, it is important to remember a few key factors regarding your outlook on marketing.
First, it is an ongoing process that requires a long-term strategy. The strategy should be consistent yet mindful of the ever-changing trends in healthcare marketing. Your message is a conversation between you and your clients as well as your potential clients. For optimal results, you must also “practice what you preach” through backing your online claims by offering quality care that inspires patients to leave positive reviews. If your practice is unable to follow through on its promises, all your marketing efforts can fizzle out quickly.
There are numerous pathways to take in the online marketing world, from the more complex and time consuming approaches like using medical SEO to increase Google rankings, to the simple tweaks like responding to comments on social media. Which digital marketing techniques work best for your medical practice?
Search engine marketing
Not only is your website design important, but the ability to drive visitors to that website is key. Within search engine marketing, there are two different pathways: paid advertising and appearing organically in searches. A balance of both of these can be the perfect blend to ensure you are seen in any local search.
Content marketing is another angle that can help improve your search rankings, plus build your credibility online. The more content you can provide as a source of knowledge, the more likely a reader is to book an appointment with you. Not only does it increase your organic searches, it also provides a voice that connects directly with your potential patients. It humanizes your brand by being able to connect with your reader on a personal level.
Social media marketing
Establishing a presence on social media also helps build a positive reputation for your medical practice. When people hunt for something new, they often turn to social media for help from friends and followers or for reviews and activity.
After you establish a presence, you should post consistently about your brand, and engage your followers wisely. Advertising on social media complements a positive online reputation. Well-placed and well-timed ads can drive more potential patients to your page, and ads in stories on Facebook and Instagram also help gain exposure to broad audiences.
Reaching people through video is another awesome tool to in digital marketing. Video builds trust and credibility quickly. Moreover, people love to watch videos from their smartphones, making them a great way to reach mobile visitors.
You can connect with people through videos by building trust in brand videos, or explaining answers to common questions in quick, simple ways with explainer videos. Testimonials are also very powerful, especially in the healthcare industry. This involves patients sharing their positive experiences about your practice, and building your brand in the process.
For more information
Navigating the world of digital marketing takes time and patience. For more information about getting patients through your doors, contact iProv at (501) 235-8194 to speak with a marketing professional.
Create a marketing strategy that emphasizes the strength, quality and
care of your practice