This is what you need to make your website great: a clear message, an engaging blog, offers with forms, social sharing, and compelling CTAs.
Make your website a destination, not a layover. When you invest time and money into your web presence, having a site that engages and captures your visitors is essential. But does your website have what it takes to be successful? Put these compelling elements into your website to turn it from good to great and convert visitors into leads.
If your website has grown or is more than a few years old, inconsistencies may have crept in. Differences in fonts and old logos or graphics make for a confusing visitor experience. Update these elements—in a visual sense, you want your website to communicate a clear message of who you are.
Consistency in tone and language is also impactful for your visitors: make that sure each page is aligned with your mission and values. A consistent voice lets visitors know exactly who you are and what you are about.
A Blog with Relevant, Quality Content
Posting content on your website’s blog can keep your readers coming back, but only if you do it right. Make your content relevant, helpful, easy for consumers to read. Regularly serving up useful information helps position you as an expert in your field.
Tailor your blog content to online readers by using:
- Short paragraphs
- Subheadings by topic
- Simple writing style
- Bulleted lists
(See what we did there?)
A blog can showcase more than just typical “blog posts;” you can also show your personality with content like infographics, checklists, and quizzes. Shareworthy content motivates readers to spread the word.
Clear Calls to Action
What do you want readers to do when they visit your site?
Including a clear call to action (CTA) prompts them to do something—whether that means clicking a link, subscribing to updates, or making a purchase—and helps turn visitors into leads. To avoid letting prospects slip away with a poorly constructed CTA, a website design company can make sure that this information is clearly communicated at the end of every page and blog post, and that every CTA has a compelling landing page.
Offers and Forms
Aside from information about your brand and industry, what can prospects get from visiting your site?
Keep visitors coming back by including offers like your newsletter, white pages, eBooks, and contests in exchange for filling out a contact information form. The visitor gets what they want, and you get what you want: contact information that turns the visitor into a lead. An experienced digital marketing company can create a plan for you to increase this kind of engagement and foster such leads.
Social Sharing and Integration
Make content-sharing simple by incorporating social media share buttons for the channels that resonate best with your audience. Quick links such as Facebook, Twitter, LinkedIn, and Pinterest buttons allow prospects to share your content in an instant.
For best results, share buttons should be placed at the end of each piece and should be visible on every page. Make sure each of these links launches in a new tab so that people avoid being directed away from your site.
Whether you are just starting out on the web or you have an established online presence, iProv is here to create a dynamic plan for your website. Our team knows what a website needs to be successful, and excels at helping businesses by creating compelling, branded sites. Get in touch with us at (501) 235-8194 to learn more.