I’m Avery Bingham. I’m the marketing coordinator at iProv and I thought I would take a second to talk to you about “Google My Business” because not everyone knows what it is, but we like to post to it for clients. Everybody knows Google changes things every single day, even small things we don’t notice. So, this is one “social platform” we’ll call it, it’s not really a social platform, that we like to monitor for our clients.
You’ve probably googled, let’s say, it’s springtime or it’s fall, and you’ve got allergies. You might google allergist in Little Rock and what’s going to show up is the top search results and then in the top right-hand corner, you’re going to have a little map pack which is probably going to list the most popular location or the location nearest you. So, that location that’s going to show up in the top right-hand corner, we’re able to claim that and access it within Google Suite and we can optimize it for our clients. We can have all of your open times. We can have your doctors’ names. We can have what services you offer.
My favorite part of that puzzle is we can actually create posts that go on that little tiny display pack right there. What that does and why it’s beneficial for you is that, let’s say, your allergy clinic is running a special on allergy shots because it’s springtime or fall and people are having terrible allergies. We can put that right on that Google results page where your map pack shows up. So, we can have a little post with a picture that says, “Hey! We’re having a special on allergy shots. Click here to learn more or click here to schedule.” We can send people directly to your site. That just makes it easier.
It’s one easier step than someone googling and having to go to your website and figure out what your services are or what’s new with your company or clinic. We can really customize that result of that map pack so that people know what’s going on with you and if that service is relevant to them, they’re going to click it because it’s the easiest thing for them to find.