Build a Profitable Healthcare Practice
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About the podcast

The iProv Made Podcast aims to provide small business owners with useful and interesting ideas to grow their businesses. Drawing on our experiences in the industry, we discuss the challenges of healthcare marketing and how the best marketing experts solve them and bring success.


iProv Made is a podcast that enables healthcare leaders to put more money in their pockets by implementing simple processes and building systems that force discipline into their organizations. The process and discipline discussed in each episode is supported by healthcare leaders, books, vendors, and even access to exclusive conferences.

RJ Martino

I love helping people reach their full potential. After leading iProv for almost 20 years, I started this podcast to cement my philosophy on how to build a profitable healthcare practice. At my core, I am a connector. In any given episode, I may connect you to a personal friend, the latest technology trend, or a procedural change that will change not only your practice but – your life!

Jordan Smith

I have consulted hundreds of organizations over the last 6 years! I have seen first hand, what a flourishing practice can do to an individual practice owner. I have helped practice owners transition from restless nights and reluctance to go into the office – into living a fulfilled life and a renewed excitement to get to the office each morning.

Get notified on the latest episodes

iProv Made: Build a Profitable Healthcare Practice

  • Top 7 Digital Marketing Trends for 2020: What You Need to Know to Stay Ahead

    Healthcare practices across the globe are striving to gain attention through digital marketing efforts. In fact, as research has shown, the global digital marketing spend is predicted to reach $1.3 trillion in 2020. What works best in the digital world is always changing, so expect these 7 digital marketing trends to lead the way in Continue Reading

  • Episode 5: Shirley Walker with Team CPR Inc.

    Shirley is a proud wife and the mother of two boys. She enjoys traveling and photography.  Shirley is also a veteran of the US Army Reserves. In February 2010 Shirley founded CPR after serving as Provider Relations Manager for QualChoice of Arkansas and working one-on-one with the providers’ offices and healthcare facilities around the state.  Continue Reading

  • Your Guide to Digital Media Buying in Healthcare

    Every company knows they need to put out maximum effort to gain exposure online, but the numerous pathways to this can be a bit overwhelming to navigate. Here is your how-to guide to understanding digital media buying and putting it to work for your business to increase your patient acquisition.