Through social media, your company can raise awareness among potential customers while earning the loyalty of existing ones. Discover which outlet your potential customers are using the most so you can take full advantage of each major medium.
As a leading content and video marketing company, iProv has seen firsthand the growing importance of social media for connecting with customers. Here is a breakdown of the benefits of each to help businesses understand and use major social media outlets.
A Broad Selection of Social Media
Not only is social media growing in importance, but the number of media is expanding. Businesses now have dozens of different platforms to choose from, each with unique marketing advantages. The most important media include:
Created to share short messages and pictures in 140 characters or less, Twitter is ideal for attracting attention to your company. By retweeting major stories, you can associate your company with hot topics, attracting initial awareness. You can also use Twitter to update current customers on new products and promotions.
This picture- and video-sharing site lets you post pictures of current customers using and enjoying your product or service. By including their images, you convince others that real people have had good experiences with your business, inclining them to become customers as well. You can also post testimonial videos, where satisfied customers explain their positive experiences in detail.
Snapchat also specializes in photos and videos, but unlike Instagram, it limits the time this content is available. It is thus best suited to engaging with past customers by sending pictures of your products, new promotions announcements, and other short but informative content.
On this platform, you can post images, price points, and other key product information. It also lets you create blog boards, where you can describe your products in detail. This helps you engage with consumers who are interested in your company but want to learn more before making a purchase.
This social media giant lets you post videos, photos, and updates of any length, but its true value is in the comments section. Through Facebook comments, you can answer customers’ questions or start discussions on topics related to your product. This makes it invaluable for engaging in depth with both prospective and current customers.
This platform is notable for offering Google Hangouts, where you can converse with multiple people at once. This allows you to engage with multiple customers on a more personal level than text comments allow. You can also record Google Hangout sessions with celebrities who endorse your product, thereby drawing more attention to your brand. One important thing to note about Google Plus is that it also allows people to review your company, and these reviews will appear in a Google search for your company.
The most successful marketers identify the perfect platforms for their campaigns and make full use of those platforms. If your business needs help on social media or you want more information, contact iProv today at 501-235-8916.