The Woman’s Clinic Case Study
iProv has been working with The Woman’s Clinic — a Little Rock, AR OBGYN — since 2015. Before we partnered with The Woman’s Clinic, their patient growth was stagnant and their online presence was small. After partnering with us, the Clinic saw a huge boom in new clients and online activity.
Download the Case Study
In this Case Study we outline the steps we took to grow The Woman’s Clinic’s online presence.
You will learn about:
- Why Google Rankings Matter
- Using Blog Articles as Marketing Strategy
- How Traffic and Keywords Become Patients in the Exam Room
Internet Session by Website Users
The clinic scheduled over 3,000 appointments with new patients. Of over 70,000 internet sessions, 53,807 were organic, and a whopping 77.39% were new sessions.
These statistics provide a clear view of the digital footprint made by The Woman’s Clinic. Additionally, they provide concrete reasons that prove why attracting Google searchers through SEO and getting fantastic first-page rankings are so important.
Blog Articles as Marketing Strategy
Overall, approximately 35,000 website sessions came from article content created by iProv. That’s 50% of all visitors to the website. One of every two patients found The Woman’s Clinic online because of content created by iProv specifically for the clinic.
Internet Sessions by Website Users in 2019
By understanding what patients were looking for, we helped introduce new life into a static clinic seeking patient growth in 2015. New-patient numbers flourished clinic-wide and the website and SEO keywords began to work on their own.