Where We Started
Little Rock-based OB/Gyn practice, The Woman’s Clinic, had a small online presence, but their patient growth was at a standstill. Before iProv began, the practice’s website started with just a little under 150 visitors per month and was only bringing in an average of 1-2 new patients per month. Traditional marketing had done a little bit to supplement their patient growth, but their practice needed a jolt of life so that they were not just surviving, but thriving.
To kick things off, we conducted a comprehensive inbound marketing gap analysis to assess the clinic’s ability to attract qualified prospects, convert them to leads, and capture them as patients. This assessment evaluated The Woman’s Clinic website, content marketing, conversion capabilities, and a variety of other best practices correlated to high marketing ROI for medical clinics.
“Our inbound marketing analysis let us to take a holistic view of what The Woman’s Clinic team was doing and make suggestions about areas they could improve,” said RJ Martino, iProv’s president. “The result was a comprehensive plan that optimized the website for inbound marketing and created an aggressive inbound marketing program.”