Tell Your Brand’s Unique Story
At iProv, we believe that every brand has a unique story to tell. When you tell your story in a compelling way it draws people to your brand, converts them into customers, and creates enthusiastic brand advocates. Our goal is to transform your customer journey into a natural part of the narrative.
But to tell your story, you need the right components and content. From social posts to blogs to site content, your content needs to revolve around your brand messaging. iProv ideates, strategizes, creates, and implements the content and campaigns you need to optimize your customer journey. So if you’re looking for content marketing in Little Rock, look no further!
Using Content Marketing to Drive Sales
As creatives, we develop stories that engage and delight. As a data-driven content marketing agency, we build those stories based on analytics and in-depth A/B testing. By combining the art and science of marketing, we’re able to deliver results and increase your marketing ROI.
We think in terms of lead development, conversions, and increased brand awareness based on close collaboration with your team leads. We start with a custom content marketing plan and an initial campaign. Based on the impact and data from that initial campaign, we adapt and grow. As we fine-tune our approach, you’ll see an increase in traffic to your site, more interactions on social, and climbing SEO rankings.
Engaging your customers with fresh and informative content drives conversions and keeps them coming back for more. And as your brand develops its voice, we track your KPIs and proactively adjust as needed to increase your reach, traffic, interactions, and leads.
Our Content Marketing Services
As part of your comprehensive content marketing strategy, we offer a variety of services. Each is designed to target a specific audience or platform with a specific facet of your story–all while sticking to your central brand messaging.
Social Media Management
From daily posts to full-scale campaigns, iProv offers comprehensive social media management that engages and delights. Drive traffic to your website, spotlight your employees, share industry news, and start conversations with your audience through multiple social media platforms.
We offer social media management for:
Newsletters
Keep your clients up to date on special offers, company news, and customer success stories with a custom newsletter! Position yourself as an authority in your field by offering useful, informational content that answers your audience’s questions and provides them with something they can’t get anywhere else.
We’ll help you craft meaningful content that engages and educates in your brand’s
unique voice.
Blogs
iProv creates high-quality, long-form content that answers your audience’s questions in a relatable and easy-to-understand way. While we base your content marketing calendar on SEO and analytics, we never keyword stuff. Your content should be a reflection of your customer journey, not your keyword strategy.
Video
In an increasingly visual, digital world, high-quality video content can drastically improve your brand’s reach. From how-tos and FAQs to employee highlights and customer success stories, video is the fastest way to connect with your audience directly.
From interviews to animated explainer videos, iProv offers beautiful, visual content designed to engage and convert.
Infographics
Our design team breaks complex concepts and case studies down into visually appealing, easy-to-understand infographics! Infographics are invaluable tools for visual communication that draw the eye and facilitate deeper understanding. Give a quick overview of how your product or services work, display research findings, or compare and contrast multiple options in a snap!
Other Types of Content Marketing
In addition to our standard content marketing plan, we also provide consultation and creation services for a variety of industry-specific and specialty content, including:
- Podcasts
- Ebooks
- Whitepapers
- Case Studies
- Quizzes
- Webinars
- Slidedecks
- Lead magnets
- Drip campaigns
- Online Courses
- Events and Fundraisers
- Vlogs
Have a specific idea in mind? We love to collaborate with our clients on new and exciting ideas! If you can dream it, we can find a way to make it happen.
Content Marketing Tips from the Pros
As content marketing specialists, we practice what we preach. There is no gate-keeping or “secret sauce” when you work with iProv–you have access to the ingredient list every step of the way. We believe in transparency, originality, and education.
In that spirit, we’ve collected our team’s best content marketing tips right here on this page.
Write In-Depth Content for Humans
Long gone are the days of keyword stuffing and clickbait. As Google’s search algorithms evolve and improve exponentially, it becomes more and more important to create
meaningful content.
Content that answers real search queries in an easy-to-understand and conversational tone is the new SEO gold standard. The suggested word count for content used to be 350-700 words. Now, long-format (1k+ words) content broken into scannable chunks is the way to go. Use H2, H3, and H4 headers to help readers skim and digest your information, and find the answers to their questions quickly.
The idea is that you need to cater to the ever-shortening digital attention span while still offering authoritative, digestible information. If you want to become a thought leader in your field, you must invest time and resources into producing high-quality content.
While you should still be basing your content on specific SEO goals and data analytics, thought leadership has shifted from “writing for computers” to “writing for humans”.
Reduce, Reuse…Re-market
Once you’ve poured hours of your time into creating truly remarkable content, you can’t just let it sit on the shelf! Repurpose your content as often as possible to increase exposure and ROI.
Repurposing your content means more than just reposting it on social. Turn a popular infographic into an explainer video. Use a popular social post as inspiration for your next blog. Combine your most popular articles into a downloadable ebook. The possibilities are really endless.
What’s most important is that you focus on re-engaging users who interacted with the original content but didn’t convert. Repackage it to make it more appealing or easier to digest. By focusing on those who already proved their interest by interacting, you’re increasing the chances of securing a conversion (which is the whole point of content marketing).
Content Marketing Little Rock
For more tips and content marketing strategies, contact iProv to schedule a free analysis of your brand! Find out for yourself why we’re considered one of the the best content marketing companies in Little Rock!
