Search Engine Marketing (SEM) drives leads and increases conversions by putting you at the top of search engine results! Supplement your organic results and content marketing strategies with customized SEM services. Rank for the top keywords and search terms in your industry immediately with pay-per-click advertising.
iProv is the leading SEM agency in Little Rock because we offer more than the one-size-fits-all PPC campaign management. Our SEM services include a custom-to-you strategy, AI and analytics insights, and monthly reporting. We fully integrate your SEM efforts with your overall digital marketing strategy.
Take advantage of our years of experience with digital advertising in Little Rock. Increase your brand awareness, drive traffic, and grow your revenue with iProv!
What Is SEM?
Search Engine Marketing includes all of your digital marketing strategies (paid and organic) that work to increase visibility on Google or other search engines. SEO and PPC services work hand in hand to help you reach your target audience right when they need your services most.
There are several services that fall under SEM, including:
- Google Ads
- Bing Ads
- Yahoo Ads
- Amazon Ads
iProv’s SEM services start with a foundation of in-depth keyword research based on your industry, location, and target audience. We handle all of the campaign setup and optimization to deliver the highest possible ROI on your PPC budget. By coordinating your SEM efforts seamlessly with your SEO and digital marketing strategies, we can increase your traffic and your number of qualified leads.
If you’re looking for the best Google Ads management in Little Rock, look no further!
Our SEM Services
We work closely with your team leads to define your ideal campaign objective and target audience. From in-depth keyword research to precise ad placement, we execute high-quality, high-performance SEM campaigns.
Depending on your industry and target audience, we may suggest that you consider Bing PPC advertising as well. Our Bing experts will help your business optimize your PPC performance and get the highest possible ROI.
Target your ideal demographic using eye-catching graphics and catchy copy. Google’s display network allows you to stay top of mind, no matter what sites your users visit next. Build your brand, raise awareness, and encourage conversions with remarketing!
Up your advertising game with high-quality video ads. Advertise your business on YouTube and other video platforms for instant brand recognition.
Align your SEM and SEO efforts to get the most out of your digital advertising. From targeting the right keywords to building in-depth buyer personas, iProv can help you create a campaign that converts.
No one knows SEM in Little Rock like iProv does. We’re the oldest digital marketing agency in Little Rock and we understand how to advertise to our community. From Google My Business optimization to conversion tracking, we do it all.
Content marketing is a key part of any SEM campaign. We create custom, high-quality content that is keyword-rich and geared towards customer engagement.
The Benefits of SEM
While the phrase “content is king” still rings true, PPC advertising has substantial strategic value with it is used as a part of your overall digital marketing strategy. Reasons to invest in SEM include:
SEO and content marketing are deeply effective tools in your marketing tool belt, but they take time. While you’re waiting to rise in the organic results, SEM can help you generate traffic and raise brand awareness. It’s not a substitute for a good SEO strategy, but it is an excellent supplement that can drastically increase your chances of success long-term.
Raise Brand Awareness
The internet is a big place–especially for small local businesses. Paid SEM can put you at the top of Google results for the top search terms and keywords in your industry. Google claims that you can increase your brand awareness by as much as 80% through PPC advertising! And once your SEO efforts pay off and you’re in the top organic results as well, people will see you on the first page in multiple spots. This automatically doubles the credibility of your brand.
Use Landing Pages to Micro-Target
The great thing about SEM is that you can be hyper-specific about the demographics and location of the audiences to which you advertise. Create landing pages for all of your major services and locations and guide users directly to the information they need.
Local Service Ads
Google’s local service ads allow you to advertise to searchers who need your services right now. Rank higher than national brands just by verifying your profile. And with local service ads, you don’t have to pay per click–you pay per lead. So unless someone calls, messages, or books,
you don’t pay.
What is the Difference Between SEO and SEM?
We get this question a lot, and the short answer is that SEO is completely organic, while SEM includes paid strategies. While SEM does offer instant results, without a proper SEO strategy in place, SEM can end up costing much more in the long-run.
Strong SEO leads to a higher quality score, which decreases the cost of your PPC advertising. And SEM results in higher traffic and conversion rates which can aid your SEO efforts! When utilized correctly, these two strategies work in tandem to increase your marketing ROI and deliver better results than either could alone.
Have Questions About Digital Advertising in Little Rock?
If you’re looking for SEM, SEO, content marketing, or Google Ad Management in Little Rock, contact iProv today. We’d love to talk to you about how digital marketing can increase your revenue and grow your business.