Increase Engagement, Provide Value, and Build Trust
Did you know that 78% of users watch videos online every week? Or that the average internet user spends 88% more time on a website that has video? Those are numbers you can take advantage of and harness for your business!
We specialize in creating high-quality videos for businesses like yours. We create, produce, and manage all of our video content for all major platforms in-house. From YouTube to Facebook to Vimeo to TikTok, we can help you stay on the cutting edge of video marketing, no matter how it evolves.
The Benefits of Video Marketing
Video marketing puts a face on your business and gives your brand a real voice while also providing SEO value for your website through transcriptions and views. Build a brand that people recognize on sight by visually familiarizing them with your business, your staff, and your services with high-quality, high-production value video content.
Increase Conversions
When you include video on a landing page, it increases conversions by 80%. And studies show that including video in email can increase click-through rates as much as 200–300%. Organizations are most effective when they are able to build trust with their clients and potential clients. Video helps you create that personal connection and tells the story of your organization.
Educate As an Authority in Your Field
Video allows you to build a library of evergreen content to inform and educate your clients. Education is the first and most important step in becoming a customer empowerment focused business. And the more content you have to offer, the more trust you will build with your community.
Meet Your Audience Where They Are
Your customers are busy. And with the average attention span of an internet user dropping to a measly 5 seconds, there isn’t always time to read an entire article. But a 90-second to 3-minute video is much more consumable and engaging. Give your customers the information they need in the format that’s most convenient for them and you’ll be amazed by the results.
Hack the Algorithms
Google and Facebook both favor video content in their algorithms. This is because it’s the content that’s most interacted with by users. Using video leads to more views, likes, shares, comments, and reactions which, in turn, leads to it being seen by more people–which leads to even more likes and shares! We love a good positive feedback loop in the system, don’t you?
Get the Most Out of Your Content
Blogs, social posts, FAQs, press releases, landing pages, special offers, interviews, ebooks…you spend a lot of time and money on your content. No need to reinvent the wheel when video allows you to recycle that content with just a few minor tweaks.
For instance, take your most popular blog on the site and make a video out of it! The transcript of the video gives your site even more SEO value and the information is now available in a variety of consumable formats that your audience can pick and choose from.
Video Production Services by iProv:
- Video Marketing Strategy
- Scriptwriting and Editing
- Storyboarding
- Single-camera, Multi-camera, and Drone Shoots
- Professional Video and Lighting equipment
- Post-Production Editing
- 3D and 2D Graphics and Animation
- Motion Graphics
- Custom Designed Graphics and Illustrations
- Color Correction
- Voice Overs
- ADA and HIPPA-Compliant Videos
- Multilingual Videos with Closed Captioning
- Video Hosting
- Video Distribution
Types of Videos We Can Help You Produce:
- Explainer Videos
- Staff Interviews
- “About Us” and History Videos
- Client Testimonials
- Advertisements and Commercials
- Fundraising Campaigns
- Video Headers and Backgrounds
- How-To and Tutorial Videos
- Product Videos
- Social Engagement/Trending Videos
- Holiday Videos
- Education and Coursework
Focus on Your Story – Not Sales
A lot of digital marketing campaigns tend to focus on sales. While this works for some business models, it doesn’t fly as well with all business industries, especially thosde centered on care services rather than profit. While statistics and case studies can surely back you up and legitimize your business, people are drowning in numbers every day–50% off, 30% increase in client outcomes, 9 out of 10 customers satisfied… It starts to feel meaningless.
What you can do to stand out from the crowd is to tell your story rather than your statistics. Give people something to support and believe in. Appeal to their emotions. Assume that your outpatient hospital has the highest recovery rate for orthopedic hip surgeries in the country (congratulations!). You can tell people about your recovery rate, or you can get one of your patients to talk about their experience in your hospital–how the staff made her feel safe and welcome and how the surgeon helped her plan her recovery in a way that made sense for her.
Which commercial do you think will be shared more often on social? Which would make you want to go to that hospital when there’s a need?
iProv’s video marketing team is the difference between being just another ad and creating a message that people remember. Entrance your audience and build your brand with authentic, high-production storytelling that your clients can connect to on a deeper level.
Branding Videos From the Pros
All of our videos are 100% original–we never relicense or recreate them so they belong completely to your brand. Our video experts have combined decades of experience in the field and use only the best equipment and editing technology to tell your business’s unique story.
Have Questions About Video Marketing in Little Rock?
If you’re interested in video marketing for your business or you’re curious about the video services iProv offers, contact us! We would love to schedule a free consultation with one of our video marketing experts and go over the opportunities video can create for your business.
