The reason: Business people are busy doing business.
So a big push takes place to create a handful of pages. Those pages are published and then sit untouched for months or even years.
If this sounds like your web site, don’t feel bad, the problem is still pretty common.
You should, however, feel the pressure to do something differently.
Cliché or not – content is king
Skeptical? Consider Google’s stance on the matter.
So there you have it straight from the horse’s mouth. With roughly an 84% search market share, Google is the world’s leading authority on the subject. And Google’s challengers, like Bing and Yahoo, are all in agreement on this one.
Content – a marketing program
Just satisfying search engines is not enough for you to succeed. You have to publish content that real people value. And then leverage that value to drive your business goals. That’s the concept of content marketing, and it has proven effective for thousands of companies both large and small.
The folks over at the Content Marketing Institute provide a wealth of information on content marketing. Including this handy content marketing Pyramid concept to help you understand the mix of content you should be creating.
No more excuses
Times have changes since the early days of 1994. Content creation services are a standard part of our website packages, and a big part of how we drive results for our clients.