Any company can say great things about themselves, however, client referrals and testimonials add tremendous value. Testimonials are essential for turning past and current customer satisfaction into future business.
Traditionally, companies relied on written testimonials to showcase successes, though they are limited in how convincing they can be. By creating testimonial videos featuring your customers and publishing them on your website and social media channels, you provide evidence that your services are honest and reliable—and this is why video marketing works.
1. Cultivate Confidence in Your Brand
An effective way to win new customers is to prove that your past and current clients had a great experience. Partnering with an effective video marketing company can boost your brand and reputation.
Video content is one of the most beneficial tools for creating authentic testimonials. Customers who engage with your video testimonials see real people talking about your company, which builds trust in your services. Video testimonials featuring celebrities with established brands are particularly valuable, and people are more likely to search for them online.
2. Emotional Engagement with Your Audience
Video testimonials provide a high level of emotional engagement for your customers and prospects. As humans, we rely on a variety of visual and auditory cues to convey emotion, and no matter how compelling or heartfelt written content is, it still lacks the auditory cues of video content.
Customers who watch your videos connect with the emotions of the people in your testimonials, and associate your company with those emotions. This cultivates a positive image of your company among potential customers. Furthermore, there is evidence suggesting viewers are more likely to remember your company, and increases the chance they will return.
3. Mobile Marketing
Testimonial videos give your company the opportunity to minimize a common challenge in modern marketing – mobile devices. Since 2016, almost 60 percent of global searches took place on mobile devices, making it is crucial for companies to optimize their websites for mobile users. However, there are limits to tailoring written content for mobile devices because it is harder to read longer content pieces on small screens.
Conversely, testimonial videos are well suited for viewing on mobile devices. Videos deliver detailed content to viewers without the need to scroll, reducing the inconvenience of a small screen. This increases the chance viewers will open the videos, watch them to the end, and share them with their network. The more video content you create and publish, the easier it will become to adapt to an increasingly mobile marketplace.
Are you interested in engaging your audience and potential customers with video marketing and video testimonials? iProv offers detailed marketing services for businesses in Little Rock and beyond. For more information on video testimonials, content strategy, and other marketing topics, contact the web marketing experts at iProv and call 501-235-8196 today to get started.