Ever since Google introduced its Partner program, qualified marketing agencies have been keen to show off their shiny Google badges. But what does it mean to work with a Google Partner?
When looking for a new digital advertising agency, making sure they have legit certifications and qualifications is extremely important. But, knowing what all those seals, badges, and acronyms mean requires a lot of research—and certifications are definitely NOT all created equal.
Google is the most prominent search engine on the web, and among the most coveted qualifications for online companies is the Google Partner badge. Digital marketing agencies with this certification are not only guaranteed to be experts at Google Adwords and other key aspects of Google Ads, but these companies also receive exclusive perks direct from Google’s vault of secrets.
At iProv, we know a thing or two about the Google Partner program. In fact, we have been one of the only trusted Google Partners in Little Rock, Arkansas for years. Not only do we possess Google’s most coveted certifications, but we also communicate directly with Google (yep, they have us on speed dial) to make sure our clients are getting the very best, most up-to-date services.
We know exactly what it means to work with a Google Partner, and by the end of this article, you will, too.
The Benefits of Working with a Google Partner
The Google Partner program has offered the most qualified and dedicated digital marketing agencies (like iProv) unprecedented access to Google’s inner workings.
Here are the primary benefits you will enjoy by working with a Google Partner.
The best part of working with a certified Google Partner is knowing that you are working with Google Ads experts. There is no need for research or due diligence, and you can wave goodbye to listening to marketers tell you for weeks on end how great they are. When you see the Google Partner badge, you know that a company is qualified.
How can you be sure? Well, the reason Google started this program was to improve the ability of marketers to use Google’s own tools. When marketers understand the way Google works, then everyone wins. Your business benefits with optimally placed ads and smart search engine optimization (SEO), and Google benefits by having better-targeted, speedier, and optimized content to deliver to users.
Google has many ways to ensure marketing agencies are qualified, including examinations for marketers, training sessions, and direct oversight by Google.
You can trust the expertise of Google Partners because Google wants you to succeed. Because your success is Google’s success, Google explicitly points out the agencies which will help you win the Ads game.
Access Exclusive Features
Google is constantly rolling out new advances and features that improve your ability to engage with your target audience. But, this technology does not make it to the digital “shelves” right away. First, Google runs beta versions in order to get feedback and work out the kinks.
If your marketing agency is a Google Partner, they will have exclusive access to these beta programs. This means that your company will always be using technology that is one step ahead of the competition. And, when these programs are finally released to the general public, your marketing agency will already be an expert, while the others scramble to understand how they work.
Direct Line to Google’s Team
Digital advertising agencies that spend enough on ads will be given their own Google agency team to address any inquiries or issues.
Think about that. As a business, you need a marketing agency that can crack Google’s algorithms and nail the right keywords at the right time. This is not easy. But, Partners have a Google team of their own practically in-house. Think of it as having a double agent working on your side, giving you the most up-to-date information you need to climb the ranks and stay on top.
Not to mention, if something were to go wrong, Google would be there in an instant to diagnose and help to repair the issue. Companies working with non-Partner agencies may have to wait months for feedback from Google, resulting in countless dollars of lost revenue and incalculable damage to your brand.
The only constant at Google— is change. As a result, agencies that want to hold on to their Google Partner flare have to be able to keep up with the times. Google will not hesitate to revoke Partner status even for minor slip-ups, so you can be sure that as long as your agency is certified, they are on the cutting edge.
And we are not just talking about Adwords. Google Partners need to stay at the forefront when it comes to video, mobile, search, shopping, and display advertising, as well.
Google makes it a point to provide agencies with all the educational materials they need, and they provide training sessions on a regular basis. Marketers need to ensure they are caught up on examinations. Most importantly, they need to make sure that their clients are succeeding, as Google monitors agencies’ account management to make sure that your company is succeeding too.
Google-Approved Best Practices
Do you know exactly what digital marketing best practices are? You should not have to, but you know you want your agency to implement them. Google Partners are required to prove that they are using best practices on a regular basis.
These practices include split testing, keyword research, site links, ad extensions, demographic targeting techniques, and more. Google also needs to see that each Partner is constantly seeking to experiment and innovate in how it collects data and executes its strategy.
Choose the Right Digital Marketing Agency
There is not a single website out there that can succeed without knowing the ins and outs of Google. Quite simply, Google is the king of search engines. While figuring out what tricks Google has up its sleeve has never been easy, Google Partners have a clear advantage. By choosing a certified Google Partner to take on your digital ad campaign, you can be confident that your business will always keep one step ahead.
iProv is a digital marketing firm based in Little Rock that specializes in healthcare marketing for doctors, hospitals, and clinics. Contact us today to find out more about how your company can succeed by working with a certified Google Partner.