World Services for the Blind

World Services for the Blind
They asked for two videos. We planned six.
World Services for the Blind video thumbnail
Watch the story
Visit
wsblind.org
  • Fundraiser video strategy
  • Vision Award honoree film
  • Organization story film
  • Vertical social shorts (4)
  • Two-city, two-day production
Outcomes
6
Videos delivered, planned instead of the two originally requested
4
Vertical social shorts cut from the same shoot
2 days
Production across two Arkansas cities
13,000+
People WSB has served since 1947
Overview

World Services for the Blind has been doing remarkable work in Little Rock since 1947, teaching braille, orientation and mobility, independent living skills, and vocational career training that has helped more than 13,000 people from all 50 states and 58 countries build real independence.

When WSB came to iProv ahead of their annual fundraiser, the ask was two videos: one to honor the year’s Vision Award recipient, one to tell WSB’s own story. Before a camera powered on, iProv mapped out a complete production plan covering both long-form videos and four vertical social shorts cut from the narrative film.

The reasoning was straightforward. If you are already in the room with the right people and the right gear, you plan for everything you will need before you leave it.

“We planned for six.”
iProv team, on the WSB production strategy
01.
Beyond the brief
The Ask
WSB requested two videos for their annual fundraiser: a Vision Award honoree film and a piece telling the organization’s own story.
The Plan
iProv mapped a full production plan before a camera powered on: two long-form films and four vertical shorts, all from one production run.
02.
One production run, built to last
Two Days, Two Cities
The Vision Award Honoree film was shot across two days in two Arkansas cities, capturing every interview and detail needed to honor the recipient at the fundraiser.
An Evergreen Asset
The narrative story video was built to stay relevant long after the event, introducing new donors and partners to WSB for years to come.
03.
Content for the years ahead
Four Ready-to-Post Shorts
Cut directly from the narrative film and formatted vertically, ready to post with no additional production needed.
A Full Content Strategy
A single production run delivered everything WSB needed, not just for that one night, but for the months and years to come.
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Lighthouse performance score