Digital Marketing in Little Rock, AR

Strategy vs. Tactics— What’s the Difference & Why it Matters

To accomplish anything meaningful, you have to have a firm understanding of where you’re going. Strategy and tactics are commonly used in marketing and business—and often, they are often used interchangeably. But strategy vs. tactics is a fundamental distinction. It’s the difference between knowing … Read More

Mission Statement Vs. Vision Statement

Whether you’re redefining your company culture, refreshing your brand, or starting your company from scratch, you need to have both a vision statement and a mission statement for your company. They are the foundation upon which you will build up your organization’s policies, procedures, and culture. … Read More

Employee Empowerment | Have More Time to Lead

You’re likely familiar with the term “Employee Engagement.” It’s been a buzzword in the corporate world for years now, and companies have spent collective billions on programs, culture shifts, and process changes designed to engage their workforces. At iProv, we’re all about employee … Read More

The True Cost of Moving Marketing In-House or Doing Nothing At All

Over the past ten years, it has become a trend for brands and small businesses to move their marketing in-house. Faster turnaround, lower cost, and a deeper understanding of the business are often the cited benefits of shifting away from outsourcing. But an increasing number of businesses and brands … Read More

Tips for Working from Home

If you’re reading this article, it’s likely that you’re still working to adjust to the new normal: working from home. As a result of the novel coronavirus pandemic, thousands of companies have implemented mandatory or voluntary remote work policies. This new environmental and cultural shift has left … Read More

How to Motivate Others As a Leader | The Dos and Don’ts

If you’re researching how to motivate others as a leader, congratulations! The first step to being a great leader is always being open to improvement and seeking out opportunities to better yourself. We don’t claim to have all the answers (and you should seriously question anyone who does), but here … Read More

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