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Smile Dailey Modern Dentistry
The ads were working. The leak was somewhere else entirely.
62+
new patients per month
Visit
smiledailey.com
- Call auditing and scoring
- Paid media management
- Business consulting
- Conversion optimization
Outcomes
62+
New patients per month, hitting and surpassing the goal
14x
Best Cosmetic Dentist awards for Dr. DJ Dailey
$0
Extra dollars billed for consulting beyond our scope
Best
Months in practice history
Overview
iProv had been working with Smile Dailey for a couple of years, and from everything we could see, the business was healthy and growing. Advertising was running. High-intent patients were finding the practice.
Then Smile Dailey brought us a different signal from inside the practice. New-patient numbers were falling, and the goal was clear: 62 new patients every month.
From the ad data alone, the campaigns did not look like the problem. So we started looking beyond the ad account.
“We treated the business like it was our own. We adjusted our own margins so we could provide that level of consulting without charging Smile Dailey more for it. The priority was not protecting our invoice. It was getting them to 62 new patients a month, and then past it.”
iProv team, on the Smile Dailey engagement
01.
Finding the real leak
Call Listening
Our team spent hours listening to recorded calls, looking for patterns in how conversations started, where they stalled, and what moved someone from interested to scheduled.
Call Scoring System
We traced where calls came from, compared call volume against appointment confirmations, and built a scoring system to see the full path from search to appointment. The leak was in the handoff between an interested caller and the confirmed appointment.
02.
Absorbing the cost
Margins Over Invoice
None of that happened because we billed more hours. We adjusted our own margins so we could provide that level of consulting without charging Smile Dailey more for it. The priority was the outcome.
03.
Best months ever
Past 62
With the real issue in view, Smile Dailey went on to have their best months ever. The ads were always working. The practice just needed to see where the opportunities were being lost.
Ready for results like these?
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