Transcript of the Conversation
Jordan Smith:
Hey everyone, welcome to the iProv Made podcast.
R.J. Martino:
Woo.
Jordan Smith:
This is Jordan Smith. I’m here with R.J. Marino.
R.J. Martino:
Hey, Jordan. Got an exciting guest today.
Jordan Smith:
Yeah.
R.J. Martino:
Someone who is an expert in dental marketing, so for our dentists out there, this one’s really for you guys. But we talk a whole lot about their strategy and their tactics, and I think it applies to more than just dental practices.
Jordan Smith:
I mean, for sure. I’m really excited to bring you guys Blake Hadley. Some of the things that we’re talking about here really applies to any type of practice. I like this conversation a lot because we’re really focused on the why, instead of the what, and the why is your patients are on social media, so there’s no reason that you guys should not be active on it. So, without further ado, let’s hop on in, Blake Hadley.
R.J. Martino:
Jordan, I’m excited that you’re here, but I’m more excited that we’ve got another expert in the room. I’ve got Blake Hadley in the room.
Jordan Smith:
Hey Blake.
Blake Hadley:
Hey everyone. Hi.
R.J. Martino:
How are you?
Blake Hadley:
It’s good to be here. Good, thank you.
R.J. Martino:
Well, so excited that you’re here. I was introduced to you by Adrian, one of the prior podcasts, and we here at iProv, Jordan and I, have a framework which we like to share with people on how we think people should grow a profitable business. And we love to have guests on that can kind of help talk to our audience about how to grow their business.
R.J. Martino:
Our framework really starts with usually symptoms. Usually business owners, practice owners, dentists, come to us and say, “Hey, I need more patients. I need to do social better. I need to get in the community more.” Those are all just symptoms to some deeper problem, and almost always the deeper problem is they aren’t bringing in as much money to the bottom line as they’d like to.
R.J. Martino:
So, after they tell us their symptoms, we ask a lot of deeper questions to try to figure out what the real problem is. The real problem usually exposes itself as something that the business owner needs to do differently. That’s our step two. And we make sure that the business owner is ready to do things differently because we say you can’t get something for nothing. You’ve got to be willing to change your ways, your recipes, your daily rituals to get a new outcome.
R.J. Martino:
And after they say, “Yeah, I’m ready,” we then ask them, “Okay, baby step three, do you know what you want to build? Do you know what the future looks like? The vision of the company?”
R.J. Martino:
And usually they do. They’ve got some sense of it, but we help them put that on paper. And after we’ve built the vision of where they’re going to go, then we build out strategies and tactics. And that’s where they can hire consultants and say, “Hey, Consultant X, I want to go here. I know you’re an expert in social media. Will you build me a strategy and tactic that aligns with the vision I’m trying to accomplish?”
R.J. Martino:
And so I’m excited you’re here because I think that’s where you fit into our framework. There’s steps after that, but Blake, before I get any further into it, I would love if you would just talk a little bit about yourself and how you present yourself to the community.
Blake Hadley:
Yeah, thank you. Thanks for having me. I’m excited to be on this podcast. A little bit about me… I about 10 years ago, a little over 10 years ago, I helped start this social media marketing agency and we specifically help dental practices build their social media following and be more successful on social media.
Blake Hadley:
So about 10 years ago, we kind of saw the writing on the wall of how social media was going to help businesses and everybody was kind of trying to figure it out at that point. And we saw a real need in the dental world for social media and we saw it as a perfect fit really, because social media is all about relationships and that’s what dental practices or dentistry is all about relationships as well. And it fit perfectly with how a practice could build relationships with current patients, potential patients, even with team members, through social media. So that’s how we saw the fit and we’ve been helping thousands of practices over the last 10 years build those relationships and use social media to grow their practice.
R.J. Martino:
Well, sometimes us marketers are somewhat vague on exactly how we go about doing what we’re doing. So the audience sees you as a social media person, but you know, there’s so many outlets, there’s so many things to do on those things. A lot of times, I like to ask you, if you could describe the life of a client before they worked with you and after. You know, that’s what they’re kind of looking for is, what is it that you do and how is my life going to change? So can you talk a little bit about some of the before and after experiences that you’ve had with customers or clients?
Blake Hadley:
Yes, definitely. So probably one of the biggest concerns that practices have, they know social media is so big right now. I think practices understand that they need to be on social media. Just like websites. As websites grew and everybody kind of knows that they need to have a website, social media is the same way now. A practice needs to have a presence on social media, on Facebook and Instagram, because that’s where their patients are. They’re checking social media before they even go into their practice.
Blake Hadley:
So practices know that. They just don’t know what to do on social media. So they may set up an account, but then they get to this point where it’s like, okay, now what do I post on that account? How do I get my team involved? How do I get them to want to pose for photos or take photos to post to social media?
Blake Hadley:
Sometimes we have practices that have a hard time getting their doctor onboard, whether he or she doesn’t really understand how social media works, they don’t see the vision of how it could help their practice. So, you may have a hygienist that really is excited about social media or a office manager that’s excited about social media, but they can’t get their doctor or their team members on board because they just don’t understand. You know, “Why are we doing this Facebook thing? That’s for my, you know, my 15 year old son or something. He’s on Facebook. How is this going to help my business?”
Blake Hadley:
So those are some of the obstacles that we face, that practices don’t know what to post, they can’t come up with ideas, or maybe they can’t get their team onboard.
R.J. Martino:
Well, you brought up some really good points and some objections that you might hear from a lot of those people. For the listeners out there who are kind of thinking that now, what would your retort or objection to their objection would be with some of those things?
Blake Hadley:
Yeah. So we really preach that it’s important to be consistent on social media, to at least put something on social media. I mean the most important thing is photos of team members or patients. Those are the most important things.
Blake Hadley:
You’ll see a lot of practices will put up graphics or dental-related information on their social media, which is good as well. It helps with the branding of your practice. And it helps to be consistent and at least have something on your page. But we do invite everybody to be consistent.
Blake Hadley:
So I guess in answer to your question, that’s kind of where we come in, as My Social Practice, is we really help practices come up with those ideas so they don’t have to think of them on their own. We send them materials and we send a weekly ideas so that they can post those ideas to their page without trying to scour the internet for something to post, you know, cat videos or whatever it is, for someone to post. So that’s kind of where we step in the equation.
Jordan Smith:
Well that’s huge. I know, we talk about, it’s an attention game nowadays, where people are spending their attention and where they’re devoting their attention to is online. And often when they’re online, where they are specifically, is social media. I know I’ve seen some of yours tools and some of the things that you guys send out and the ways that you guys help folks. And I’d be like, it’s super important. I mean, they know how to be a dentist. You’re saying, we know how to promote you on social, let us be the experts in what we’re experts in. And you continue to see patients, right?
Blake Hadley:
Yeah. Yeah. I think one other thing too, I just thought of is just, I think that a practice needs to kind of shift their mindset on what social media is. I think a lot of practices think that if anything goes on the internet, it has to be super polished. You know, there’s their website. They hired an agency to create them a really polished video, really professional photos of their team. And that’s not what social media is.
Blake Hadley:
And so you’re waiting for an agency to take photos or videos of you, you don’t need to do that for social media. It’s all about authenticity. And it’s about really just showing the authentic culture of your practice day to day. And so it is easier to be able to produce content if you think of it that way.
R.J. Martino:
Well, it sounds to me like something all of the dentists I know would love to have, the idea generation. Everyone thinks, oh, that’ll be easy. But it’s not. And it takes time to sit down and creatively think about these things. So I think everybody would want or need this. What are some reasons that you see dentists don’t choose you?
Blake Hadley:
So there’s a couple of other options.
Blake Hadley:
You could do it yourself. And I think a lot of practices will either have a team member that is social media savvy that says, “Hey, I think I can take this project on.” Or maybe the doctor’s son or daughter really understands social media and wants to try to do it themselves. And so you know, that is the one other option to not hire us to help is to do it yourself.
Blake Hadley:
And then the other probably I would say on the other end, are practices that want a really custom, a really, really custom solution. Meaning they hire an agency to come in, really, really understand their practice, and make them custom materials and write them custom messages, custom blog posts, custom Facebook posts, so that it really fits them. We’re kind of in the middle. So we’ve produced semi-custom materials that that practices can personalize. And then it also allows them to kind of do it themselves with our help. We’re kind of in between those.
Jordan Smith:
Very cool. And you know, it sounds like what a lot of you guys do is just take the burden, like RJ said, just take the burden off of those doctor’s plates. Typically, how involved are your most successful doctors? How involved are they with kind of what you guys are doing and planning? Or does that mainly fall on the office staff? Said another way, do you typically get engaged first and foremost from kind of the provider/owners realizing there’s an issue and reaching out to you? Are they taking ownership of the problem?
Blake Hadley:
Yeah, I think that the owners need to be on board. Definitely. I think they need to understand the importance of social media and what’s going on and why they’re doing what they’re doing. But I don’t think they necessarily need to be the person posting stuff and taking the photos and things like that. If you could get to office manager, we typically work with office managers or just someone on the team that’s assigned to do their marketing or to do their social media. And then we’ll provide that person with the ideas. And then they can carry them out in the practice and try to get their team on board. But I would definitely say that the owner, the doctor, needs to at least cooperate and understand the importance of what they’re doing.
R.J. Martino:
Yeah. You know, I’m glad you brought that up. And it’s just so crucial for us. Whenever we find a doctor or a dentist who just wants to pay money for a problem to go away, even if we get the problem to go away, it seems like they’re not happy. They’ve got to participate, they’ve got to take ownership of the problem. They don’t have to own the entire problem, but they have to get involved and participate in one shape or form for us to be able to make real change. It’s like hiring a consultant and expecting them to do all the work for you is not always the best solution for anybody involved.
Blake Hadley:
Yeah, definitely. And we say a lot that social media is something that you do and not something that you just have. And I think sometimes practices will want to just, like you said, a hire an agency to just do it all for them. And we can do a lot of it for them, but you have to do a little bit. I mean we’re not the boots on the ground inside the practice. We need the practice to be able to take photos of what’s going on in the practice to be able to show the culture of what’s going on. You know, sometimes you’ll see practices that just, if you go to their Facebook page, it’ll just have ongoing stream of graphics of, you know, cartoon teeth brushing their teeth. Right? And saying it’s important to brush. And you’ll see kind of a stream of that. And that doesn’t say anything about the practice. It’s maybe they hired an agency to just do it for them. So they have social media but they’re not participating like they should.
Jordan Smith:
Well that’s good stuff. You know that that is that step two for us, which is, the taking ownership of the problem. And I can understand, they’ve got to participate because you guys aren’t there all the time. Do you service people everywhere or is it just people near your backyard?
Blake Hadley:
No, it’s everywhere. Yeah.
Jordan Smith:
Yeah. So they have to participate or at least have to have resources dedicated to support you guys too.
Blake Hadley:
Yes, definitely.
Jordan Smith:
The other thing that we like to dig into is the type of customers that you’re usually working with. Do you have an ideal customer? Someone who you seem to get the best results for?
Blake Hadley:
Yeah. I mentioned a couple of things.
Blake Hadley:
If we have a point person that we can work with, if someone’s dedicated at least to spend a few hours a week with social media, that’s ideal for us. So whether it’s an office manager or a team member that has that position to be the point person for social media, that always helps.
Blake Hadley:
It helps to have a practice either with a really good team culture or they are wanting to work on their team culture. Practices that are more united in what they’re doing and they’re all trying to go for a certain goal are the practices that have the most fun with our product. They enjoy, for example, if we send out an idea about, I mean it was national pizza day or whatever it is, and they all enjoyed going out to get pizza together and they enjoyed being together and taking photos… That’s really the ideal type of practice. If they don’t have a good culture or don’t get along in the practice, then there’s nothing to show on social media about who they are. Right?
Jordan Smith:
Yeah.
Blake Hadley:
So that’s what I’d say.
R.J. Martino:
That’s interesting. As marketers ourselves, and as we’ve interviewed lots of people for this podcast and had interactions with a lot of other ones, I like that concept a lot. And I feel like that’s something that’s unique that I don’t hear a lot about, which is what you just mentioned with the culture. And hitting on something you said earlier, which is social media is what you have, not just what you do. I like that concept a lot. So that speaks a lot to you guys being able to kind of actually select the type of customers that you want to work with. Right?
Blake Hadley:
Yeah. Yeah. Yes.
R.J. Martino:
So what’s kind of the process for listeners out there. How can they tell if you’re a good fit for them? And what’s kind of process that you guys typically take them through to determine that? What’s that buying cycle? Or just what does that initial engagement look like for you guys whenever you’re talking new practices?
Blake Hadley:
Yeah. So, the way our product works is we kind of have a few– I guess I’ll kind of take you through our thought processes and then what we provide.
Blake Hadley:
There’s three types of content that really a practice can put on their page. And first is their team content, so photos of their team and what they’re doing inside their practice. The second is patient content, so photos of them with their patients. And the third is dental content or informational content about dentistry. Right?
Blake Hadley:
For the first one, for team content, what we do is we every two months we send a box out to their practice that is loaded with ideas, photo ideas that they can take team members in their practice. So we’ll send out a little props, signs, and then we’ll send out a little calendar that says what days that they should post those ideas. So I mentioned national pizza day, right? So we mark on the calendar when national pizza day is, and then we’ll give them a little sign. We’ll give them a little prompt and then they can get a few people from your practice take the photo and then they can post it on national pizza day.
Blake Hadley:
So every month we provide four different ideas that they can use. We also provide, every month, we give them a little giveaway idea. You may have seen social media giveaways where they can say, comment with your favorite, I’ll stick to this pizza idea, your favorite type of pizza and you’ll be entered to win a gift card to Dominoes. Right? So we’ll give them a little giveaway idea every month that they can post. So this is primarily for team members, photos and videos of team members.
Blake Hadley:
And then the second part, the patient content, we provide apps for them that they can take photos with patients. And our apps are completely HIPAA compliant. We have two of them. One is a photo booth app for an iPad. And another is a mobile app for Android or Apple. And they can use our app to take photos of patients. And then after they take the photo of the patient and actually send the photo to the patient via text or email and get HIPAA authorization right from the patient’s phone- they can actually sign a little HIPPA authorization form to tell the practice they can use that photo for social media. So it’s a way to get photos really easily and quickly, so that the practice can then post photos of patients onto their account.
Blake Hadley:
Patient content is great. Because people like to see what happens in the experiences that patients have in their office. And I think it tells a lot about who the practice is and what they do. So, that’s the second one.
Blake Hadley:
And then the third one for dental informational content, we actually have a giant library of dental graphics, gifs, videos, website links, that is just informational, fun content about dentistry. And they can pick from any of our ideas. We have a software that allows them to actually schedule those ideas to their social media accounts and post it to their accounts so they can keep consistent. You know, if there’s a week that they don’t take a photo or whatever, they can at least post something on their account.
Blake Hadley:
So those are the kind of the three areas. That was kind of a long explanation, but we provide everything they need so that they don’t have to sit there and say, what are we going to post today? And so we give them all those ideas through it.
R.J. Martino:
Those are really, really good ideas. And if you’ve ever, as an audience member, if you’ve ever tried running a social media account for an organization on a regular basis for an allotted amount of time, you’ll understand why that kind of planning is just so, it’s really hard to do. And it’s not any easier if you’re an intern or if you use social media every day. I think that’s what we see a whole lot in that business is that they just think they can assign it to the front desk girl cause she uses TikTok or all of the latest stuff. So she must be able to do this for us.
Blake Hadley:
Yeah. No, it’s not that easy. And we have found that’s the biggest frustration is just people don’t know what to do, what to put on their account. So yeah.
Jordan Smith:
Can you talk about typical pricing models for your industry? Other competitors or you know, depending on how much you want to dive in, even your pricing model? Cause I know there’s a lot of audience members who listen to this and say this is great, this is exactly what I need to do. We’re not getting it done now on social media. But the next question they always have is what does it cost to do that?
Blake Hadley:
Yeah. Well, I’ll tell you exactly what you’ll find in the dental industry as far as social media solutions go.
Blake Hadley:
So on one end of the spectrum, there are website companies that add on social media. So you’ll find a company that says, “Hey, we can do your social media, as well. You know, you have your website with us, you’re doing SEO with us, or whatever it is. We can start posting to your account. Or we’ll give you social media as well for free. Or for a small bump, you know, $99 a month or whatever is.” And what the typically do is they’ll just post a graphic to your page, maybe twice a week. They’ll write a little caption. They’ll post the graphic to your page. And then that’s it. So you don’t really have to worry about it. It just automatically, they connect your account to their software and they post for you.
Blake Hadley:
So that’s a low end of the spectrum of the kind of cheaper option. In my opinion, we’ve seen a lot of those accounts and it just doesn’t work. Again, it’s a one of those have, not do’s. You have social media. None of those posts reach anybody. They rarely get any engagement. And it’s just kind of noise that happens on your account. It’s not effective. So that’s one end of the spectrum.
Blake Hadley:
The other end of the spectrum is kind of what I mentioned is a custom agency. So if you want to go with a custom agency, you could hire a little ad agency in your local town and they’ll do custom work for you. And it’ll probably be really good. You’ll have a lot of custom videos and good content to post on your page. But that would be really expensive. I mean you’ll probably pay, I’m sure over $1,000 a month to go with a custom solution because they’ll assign you a graphic designer and an account manager and other custom work.
Blake Hadley:
So our solution is $299 a month. We have no set up fee, no contracts. So we’re kind of in the middle. What we give you, our creative team comes up with all the ideas, but we allow you to personalize it how you’d want. So it’s not on either end of the spectrum. And we’ve found that it’s very effective the way that we do it for dental practices to have that kind of semi-custom solution.
R.J. Martino:
Yeah, I mean that’s very competitive pricing to do what you were describing. Support-wise, do you guys have support mechanisms? I mean, you talked about customization, so talk about communication.
Blake Hadley:
Yep. We assign all of our clients a social media consultant to work directly with them. And then, when they first sign up with us, they’ll sit down with the practice and they’ll determine how much the practice wants to be involved and what their capacity and capability is. So, if the practice just doesn’t have that much time and they kind of say, “Hey, we don’t want to do too much, we just don’t have time for this,” our consultant will take on more of the responsibility. So we could actually post for that person. We can respond to comments if they’d like us too. And then maybe all we’d asked that practice to do is just send us some photos. So we’ll still send them the box, we’ll give them the ideas, just send us a few photos every month and we’ll post those for you. And that’s all you need to worry about.
Blake Hadley:
And then if a practice really wants to be more involved and they want to kind of have more control over their accounts, we’ll just give them the materials and they can post whatever they want. So the consultant could either be more of just a consultant or a manager of the account depending on how much the practice wants us to be involved.
R.J. Martino:
Very cool. We always talk about best practices a lot. It sounds like you guys are also helping out these clinics with helping establish best practices on what to post and when to post and how to use your tool sets and the consulting effectively. For those listeners that are out there that don’t use your product or are kind of thinking about it or that just want to do some things themselves for a little bit, what are some kind of best practices, some tactical stuff that you could say, “man, if you just start this next week you’re on a better track than most people we talk to are.”
Blake Hadley:
Yeah. Yeah. I think if you can create a schedule for yourself…
Blake Hadley:
Well, first I’d say, assign someone in your practice that’s in charge of it. I think that helps a ton to have a champion over your social media accounts that’s in charge of them. And then second, I’d say if you could, create a schedule for yourself and at least post, if you could post twice a week- if you need to start with once a week, that’s fine- but if at least you can consistently get something on your page, that’d be great.
Blake Hadley:
And make that content not just the graphic that you find on the internet. Take a photo of your team. Take a photo of what someone’s doing in your practice. Research has found that photos with faces or posts with faces on it get so much more engagement than these graphics that people are posting. So if you can post something with people in your practice, that’s great. J.
Blake Hadley:
Just know that people will be checking, people will look at your account before they decide to make an appointment at your practice. So they want to see the people that are in your practice, so I think that would be a really good place to start.
R.J. Martino:
Well, and that’s important. Those are great tactical tips. And I want to hit on something that you said that I don’t want to be lost to all those listeners out there, which is statistics show that- I mean, Blake’s right. A patient who has not been to your practice before will definitely check out your social media before they pick up the phone and call to a schedule an appointment.
R.J. Martino:
Hands down. I’ve seen stats as high as 85% of people say that an organization’s social media is one of the first things they look at before they pick up the phone and talk to a representative for any healthcare practice. And especially dentists, where it’s something that personal. And we see that every day that that’s definitely the case. So, it’s a lot more important than some people might think.
Blake Hadley:
Yeah. And more and more people now too are not just looking at your accounts, but they’re reaching out to you through social media. You know, they’ll send a direct message through your Facebook page or ask you a question. They want to know if you do dental implants or whatever it is, and if you’re not there or if you don’t have someone watching your accounts, and they send a message and they don’t get a response back quickly? That kind of says a lot about your practice before they even come in. So, that’s another reason.
R.J. Martino:
And I also loved what you said about, you know, putting it in the hands of one person to kind of manage and control accountability and making sure the team is engaged. All of that type of stuff’s important. But if no one’s in charge and then no one’s in charge. You know?
Blake Hadley:
Yeah, right. Yep.
Jordan Smith:
Well, you know, for us a big part of our framework is just tracking the progress and the outcomes. We always say manage the activities, but judge on results. Do you help on that side or is it just the idea generation? Or are you tracking progress? What we saw a lot in the beginning was tracking the number of likes or something like that. Do you do any of that for the dentists that you work with?
Blake Hadley:
Yeah, we do.
Blake Hadley:
We track from when they start with us, week over week. One thing we look at a lot is their engagement on their posts. First, how many people did the post reach in the community? And how many people are engaging with those posts, meaning liking the posts, commenting or sharing the posts? So we’ll report on those numbers.
Blake Hadley:
And then probably, as far as new patients go and new phone calls, a lot of that has to be done on the practice level, right? Whether they ask new phone calls or new patients how they hear about them. You know, we can’t do a lot of that just through social media of how many people heard about them on social media, so a lot of that still needs to come from the practice as far as if people heard about them first through social media. But we can track reach, impressions, and engagement. And we do report on those to our practices.
R.J. Martino:
Well, very cool. Well, I know there’s a lot of people that are listening and enjoying the conversation, but also thinking, I need this. And they need it because in their head this is a process or a system that they don’t have or isn’t delivering the results that they want. So we do this last round, we call it the final round, where we ask you about systems that you’ve implemented into your business. And ask you a few questions about those systems or those, what we call, the recipes of success. And the ingredients that you use to get the success that you’ve had.
R.J. Martino:
So in your business, if there was a magic reset button that relates to how you started the business, just you push a button and you are back to the very early days, what systems would you go back and put into place sooner?
Blake Hadley:
Hmm, that’s a good question. So, systems in our business, in My Social Practice, specifically, with our employees?
R.J. Martino:
Systems, any part of the business. With your employees and the tool sets you’re using, any of the systems that you’re using now. You know, for us a system is anything that creates repeatable, systematic results.
Blake Hadley:
Okay. I think one thing that’s really big in our business and that we’ve been implementing a lot more is transparency. I think as a business owner you tend to want to kind of hold everything private in how things are going with your clients and how many new clients you’re bringing on. And you kind of hold that private. I think one thing that we’ve implemented more in our company is just being transparent with how we’re doing as a business. And we have found that as we’ve done that that our team is so much more involved and so much more excited to meet goals. They understand where our company’s at, what we’re trying to accomplish. And we’ve seen a huge difference in the growth of our company as we get everybody involved. Again, if I were to reset, click a reset button, I think I’d start to be more transparent from the beginning. That’s what I thought.
R.J. Martino:
No, that’s great. That’s huge. And in fact, when we’re talking with dentists or any physician group, we really push for that. And we push for them to come up with a goal that everybody can get behind. And we push for them to build incentive programs around those goals, so that not only are you more transparent, but it just gets everybody aligned. And one of the last steps in our baby step process is alignment and getting your team aligned with what you want out of the business. So great, great words of wisdom there and applicable not only in your business but every practice out there.
Jordan Smith:
Yeah, for sure. And kind of the last question that ask… Let’s fast forward kind of three years. And I know that’s a long time in your business. Where do you see My Social Practice evolving? Are there anything that you guys have coming down the pipeline that you’re not doing or not thinking about? Or, I don’t know, if you look in the crystal ball a little bit, what predictions would you make for your organization as far as new things that you guys are trying to implement for clients now?
Blake Hadley:
Yeah. Well, I think as far as social media goes, my belief is that social media is here to stay. I think that social media will always be here in some form or another. Tools might change. So right now the big tools are Facebook and Instagram. Instagram is growing faster than Facebook right now. Facebook is still the leader in how many users it has, but Instagram’s growing a lot faster than Facebook. So Instagram may be the hot tool right now, and three years from now, who knows what it’s going to be, you know? Whether it’s TikTok or some new platform.
Blake Hadley:
But the principles are always the same in what a practice needs to be doing to have a social media presence. And so we’ll just continue to adjust depending on the tools that are out there. And I think that’s part of what I see as the future. Another thing that I see as something that’s really big right now that we’ve developed a program around is influencer marketing. And if you’re familiar with that, we’ve created a program where we-
R.J. Martino:
Jordan, I think we’ve got another all star in Blake and I’m glad he was on today. You know, some of the things that stuck out to me that I think you need to hear is figuring out exactly what to do. Idea generation is hard. And you’ve got to spend quiet time to think about that stuff. Either that or make your team have set aside time to actually think about the importance of what’s being posted and what’s being done on social media.
Jordan Smith:
For sure. I mean, saving that brain space for a dentist and allowing somebody to just take the reigns as far as that idea generation, I feel like is huge. Just taking one more thing off their plate. And having fun with it. I mean, I liked what he said a couple times, that social media something you have, not just something you do.
R.J. Martino:
Yeah. Good point. Well, if anyone got value out of that, we’d love to hear about it. This podcast is for you as an audience and we need feedback from you on what you’d like to hear. You know the audience that we’re speaking to. So tell us who you’d like us to speak to. If you’ve got a referral, we’d love to hear that, but even if you’ve got just a problem you’re dealing with that you want us to find an expert to help with, please send it over to us.
Jordan Smith:
Yeah, absolutely. And until next time, hope to hear from you guys. Like, subscribe, all of the things. And let us know if have any questions or if there’s anybody that you would like to hear from specifically.
R.J. Martino:
All right. Thanks Jordan.
Jordan Smith:
Thanks everybody.
