As the year comes to a close, your customers’ emails, socials, and targeted ads are swirling around their devices with enough saturation to generate a blizzard of their own.
Struggling to stand out? You don’t need a big-dollar holiday campaign to drive customer engagement this time of year.
We’re all about tracking the latest digital marketing trends to deliver content that packs a punch, which is why this week, we’re talking about personalized marketing.
It isn’t too late to deliver one last holiday engagement tactic. Here are 5 Examples of Personalized Holiday Marketing:
Subject Line Text Replacement
Using personalized subject lines with text replacement is a simple and effective way to make your email marketing campaigns more engaging. It helps to grab the attention of your customers by making them feel like the email was specifically tailored to them.
To personalize a subject line like "Your Exclusive Holiday Offer – Save 20% on Your Next Purchase!" with text replacement, insert a placeholder for the customer's name in the subject line. Try using a tool like Mailchimp's "merge tags." When the email is sent, the placeholder text will be replaced with the customer's actual name, so each recipient will receive an email with a personalized subject line that addresses them by name. Whatever is in your pipeline this week, go back and add a name!
Geo-Targeting and Geofencing
Everyone has their phone on them at all times, which enables brands to use location details to strategize personalization in two ways – geo-targeting and geofencing.
Geotargeting makes it easy for marketers to define a target audience for a given campaign based on the customer's last-known location. Geofence campaigns are triggered when a given customer arrives in a defined area like a mall (hello last minute shoppers), or the airport (everyone’s traveling this time of year), or is within close proximity to a place of their preference. Because it’s easy for brands to know where their customers are at a given point (Instagram and Facebook are equipped with this data), marketers can reach out to targeted customers with a personalized experience.
Personalized Video Messages
Spread some holiday cheer by showing your appreciation with a personalized video message emailed to your customers or clients. In a world with so much marketing content active at all times, sometimes just a simple personalized message goes a long way in engaging your audience and standing out from the crowd. Videos tend to get the best engagement, so use the opportunity to introduce a new product, sale, or coupon. With Christmas almost here, make sure to wish them a happy holiday and a prosperous new year!
Offer loyalty rewards tied to customers’ email addresses. This empowers them to continue shopping with you and gives you the ability to connect with consumers who are already 100% sold on your brand. Holidays are a great time to send out special offers to “loyal customers” and entice them to impulse buy with an expiring offer. They get what feels like a personalized holiday present, and you earn last-minute sales!
Don’t you love the feeling of earning a reward just for shopping? At the end of the year, some companies like Ulta or Kroger send out coupons based on a consumer’s shopping history. Ulta rewards yearly spending by offering coupons like 20% off and 2x the rewards points based on dollars spent that year. Kroger keeps track of what shoppers buy the most or staple items and offers coupons for those particular items. It feels very personal, so consumers are more likely to use those coupons because they already love that brand.
Thank you so much for subscribing to The Filter this year! We can’t wait to see what trends next in the wide world of digital marketing.
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