How was your Thanksgiving? If you came back from the break stressed about plunging into holiday marketing, The Filter is here to help you play a bit of catch-up.
Seasonal campaigns are a fantastic opportunity to engage with your audience and experiment with trends, but with every brand on the planet prepping holiday plans as well, it’s important to prioritize standing out from your competitors.
Sound intimidating? The good news is that just a little work can go a long way.
Here are 5 Holiday Marketing Ideas to Stand Out This Season:
Move to YouTube
Ad pros, this simple hack is for you: try moving your paid ads from your usual platforms to YouTube. During the holiday season, more people are taking time off and engaging with content on the platform. It’s an easy place to buy some eyeballs and attention at a good price, especially compared to advertising on traditional media. If your brand is niche, the platform’s algorithm is a direct way to find new, eager customers.
Adjust Your Emails
Emails are a great way to gain your audience’s attention with thoughtful and fun holiday-themed content. There are a few tactics to catch their eye— you can spread cheer through appreciation for your client or customers, or guide them through holiday shopping with an easy-to-read guide, for example. As usual, you should focus on heavy graphics with a low word count. For more insight on seasonal email success, check out the linked Forbes article.
Post Shoppable Content
‘Tis the season of giving, but let’s be real— everyone could do with some giving inspo! To boost sales, create social media posts revolving around links where users can purchase items displayed in the featured video or photos. Instagram, TikTok, and Facebook are reliable platforms, but during the holiday months, people also tend to look to Pinterest for gift ideas, as well. When you decide where to promote these posts, don’t forget to diversify where your posts/ads can be found.
Plan an Instagram Holiday Grid
If you’re in e-commerce, use your products to build a holiday grid on Instagram. Even if you have to recycle old product pictures, designing new posts around a set, themed schedule allows you to generate a digital advent calendar for your consumers, and/or a Holiday Gift Guide. This time of year, people are hungry for help with gifts, so you want potential buyers to see your page, love the aesthetic, and immediately know what to buy. Canva can help with this!
Partner With a Good Cause
The holidays are a time of gift-giving and generosity. Why not use your holiday marketing campaign to spread some good? This year, partner with a nonprofit organization or important local cause that’s relevant to you or your business; 🤝 Doing so not only boosts your brand’s notoriety, but also motivates potential customers to choose you to support the given cause.
Ready to capitalize on some holiday magic? We’re happy to talk through any last-minute campaigns— sign up for a free consultation to get started!
Your iProv Team