Happy Friday! Each week, we’re bringing the latest trends in marketing, ads, comms, and more straight to your inbox. With the holiday shopping season drawing nearer, we thought it might be a great time to look intoone of the more tangible aspects of our work: sales enablement.
The content that marketers produce can make or break a customer’s decision to click purchase. Whether your industry is B2B or B2C, a little creativity can go a long way. This content can also put your sales team in the best position to succeed!
On the hunt for fresh hacks to boost buying?
Here are 5 Great Examples of Sales Enablement Content:
Explainer Videos: Eight Figure Practice
One of iProv’s very own clients, Eight Figure Practice, needed help winning customers over once they made it to the website. Because the brand offers a relatively unheard-of service (implementing a dental wellness club into existing dental practices), we knew a short explainer video with a friendly face would do the trick. The final result walks prospective customers through the why, and the what to get them intrigued enough to book a demo.
Affiliate Blogs: The Woman’s Clinic
Affiliate marketing requires patience. You won’t see immediate results, but over time, affiliate networks enhance social proof of a brand’s reputation and diversify leads & traffic with flexible commission rates and no hidden costs. This OBGYN blog post exemplifies the benefits of the long game: offices might not have time to sell menstrual products, baby care products, prenatal vitamins, and other nursery decors, but incorporating click shopping takes little effort and funds.
Infographics: Area Agency on Aging
Area Agency on Aging Infographic
Visual representations of information tend to perform well across the board. This example is especially practical because it promotes the agency as an expert in its field, appeals to the target audience, and gives guidance on reaching out for more information on its services. Remember that infographics should always be paired with landing pages and ‘sign up’ forms. By placing the Infographic behind a ‘sign up’ submission form, you can gather info from the target audience so they can be reached out to and nurtured over time–which can lead to sales!
eBooks and Whitepapers
eBooks and Whitepapers
Ebooks and whitepapers speak to the needs of high-potential prospects, most of whom will be found further down the sales funnel. These full-circle documents and resources often contain statistics and educational information about how a brand’s service or product will provide the solution that a prospect needs. If a sales professional needs a last-minute drip or pitch, they can reference past eBooks and whitepapers for an informational boost. When done effectively, these tools convert for years to come.
Personalized Product Demos: Walnut
Blow your prospects’ minds with interactive and personalized product demonstrations made on Walnut. This website helps you create personalized SaaS sales demos in just a few minutes, no matter your level of tech expertise. The results effectively paint a picture for your customer of the perfect product or service experience.
Ready to refresh your sales enablement content? Let’s chat! Sign up for a free consultation to get started.