Happy Thanksgiving! Before you log off to enjoy the break, we’re sending along this week’s edition of The Filter to keep you tuned in to holiday trends.
We know that growing a business can be tough, especially when it comes to staying on top of seasonal content. Despite the pressure to deliver, holiday-themed marketing campaigns are an excellent opportunity to flex your creative muscles and add authentic value to your brand.
Need some fresh inspiration to carry you through the holiday season?
Here are 5 Fun Thanksgiving-Themed Marketing Campaigns:
Stove Top needed to tackle the rising popularity of multi-step, hand-crafted Pinterest recipes to recapture the millennial audience. Last year, the brand launched the Artisanal Hipster Pilgrim campaign to persuade even the most Instagram-obsessed consumer that their dishes are pleasing enough to post. With a confident tone and cheeky sense of humor, this campaign made quite a splash in the industry.
If sensational campaigns aren’t in your scope, don’t panic – a simple change in email theming can do the trick for smaller audiences. These tactics let your customers know you’re grateful for their business, regain their attention, and make your brand feel timely. Click here to seewhat we did at iProv.
Already an American classic, Butterball makes its way into millions of homes every year. Instead of relying on that tradition, the company added even more at-home familiarity by opening up an active turkey call line to help families perfect their recipes. This was at the heart of the pandemic of 2020, adding heartfelt value to customers and addressing widespread anxiety. Plus, the campaign remained active on Twitter with engaging, lighthearted interactions in the comment section.
Do you associate Coca-Cola with Thanksgiving? Probably not, which is while the brand’s Pinterest campaign aimed to flip expectations about the drink on its head. The company took to the homely site to post pictures that align perfectly with the crafts, at-home recipes, and seasonal decor photos that trend this time of year. They look organic and natural, going beyond the taste of the beverage to promote creative bottle-themed art projects and table settings. This is one any brand can do, big or small!
Thinking ahead to Christmas, Sainsbury’s 2014 ad celebrated the 100-year anniversary of the Christmas Peace of 1914. This touching campaign reminds us that even in increasingly uncertain and scary times, more connects us than divides us. By tapping into the traditional theme that giving thanks should be something we do more than once a year, the brand successfully captured the hearts of its audience.
Are you hoping to elevate your holiday campaigns moving forward? We’d love to help—sign up for a free consultation to get started.
We’re so thankful you’ve been learning alongside us this past year. No matter how you celebrate, we hope you have a wonderful Thanksgiving!
Your iProv Team