The Filter is a free weekly email that shares the latest and greatest information and ideas related to marketing, advertising, leadership, and more for business owners — brought to you by the team at iProv.
As a business leader or owner, you’re always looking for ways to grow your business or get access to valuable insights and information that’ll give you a competitive edge. But what you lack is time. Now, thanks to the Filter, we’ll put you on the fast track to success by vetting and hand-selecting only the highest-quality information, videos, and more that’ll propel your business forward — in a thoughtful, informative, and stimulating way.
Our team will scour the internet weekly and pick our top five insightful business articles, eye-opening videos, new book recommendations, and more just for you. We’ll then gather the actionable information and put it together in one nicely organized “quick read” email for you that’s entertaining, valuable, and dare we say, addictive to read. Then each week, we will design a new theme to help grow your business and improve your leadership potential.
So, please enjoy the first edition of the Filter below, and stay tuned every Friday as we filter out the good bits just for you.
This week’s theme:
A great way to boost efficiency is with an app called Drafts for mac and iOS. Drafts markets itself as “where text starts” and is the hub of your digital life. Anytime there is an article you want to read or a tweet you want to save for later, click the share button on your phone and add it to Drafts. Drafts allow you to send what you collect to the other apps in your digital universe, including your digital notebook, task manager, email client, and messaging client.
The SEO feature on the StoryChief Story (blog section) helps the writer and the publisher know the optimization of the focus keyword. Several factors will affect the efficiency of the keywords based on the article’s word count. This StoryChief feature gives you an easy-to-understand green or red to indicate your efficiency based on factors such as meta description, alt tags, headings, density, links, and more! A well-optimized piece of content is more likely to rank higher in a local search. In contrast, a search engine-friendly blog post with low-quality content is less likely to make the first few pages.
StoryChief is a multi-use tool. You can write, optimize, and enhance readability. And you can add graphics, videos, and forms, write meta, snippets, and social posts, and even publish them to your website and email.
An all-in-one feature means less time in the go-between — no second guessing or passing of hands, just simple, easy-to-understand button clicks.
Grammarly is a website and an app that saves you time by acting as an autocorrect for emails, documents, direct messages and more. It flags any misspelled words or improper grammar when you write to help save time on proofreading.
It saves you time and elevates your emails to be more professional. And the best part is that it’s free!
Eye Dropper is an open-source extension for Google Chrome that allows you to pick a color from any web page or advanced color picker. It’s an excellent tool for graphic designers and web developers. This extension is a time saver and a lifesaver regarding color ID/matching and makes graphic design much easier.
Answer the Public
Answer the Public listens to autocomplete data from search engines, such as Google, then quickly cranks out every useful phrase and question people ask about your keyword. It’s a consumer insight goldmine you can use to create fresh, ultra-useful content, products, and services — the kind of content your customers want.
Answer the Public is an excellent resource for finding what your audience is searching for related to the keywords that are valuable to you and your business. This resource is particularly useful in the expansion and relevancy of keywords that support your business and its marketing efforts. It offers direct insight into your consumer’s mind.
Answer the Public is a great way to cut the fat and see what your audience is searching for and where you need to be.