Did you know that, according to Small Business Trends, small businesses make up more than 99% of businesses in the US? Additionally, they employ more than 47 percent of US employees. Additionally, every year, new businesses are starting up.
Considering these numbers, it’s incredibly important to use all the right strategies for growing your business. That way, you’ll move past the competition, furthering your success. However, if you don’t know how, this can be quite stressful.
Fortunately, with our digital marketing company in Arkansas and consulting expertise, you can grow your start-up business into a successful business.
In this guide, we’ll review how you can grow your business and how we can help. You can use the benefits of digital marketing to run a successful business, making more money.
Understanding Your Target Market
When it comes to building a digital marketing strategy that will help grow your business, you first need to understand your target market. But what does this mean, exactly? Your target market is the specific customer group you’re aiming your services or product to.
You might already have a general idea of your target market. However, there are steps you can take to understand your service or product, industry players already in the market, choose the right criteria for segmenting, and perform market research.
This way, you can get as close to what market you’d be serving best. Let’s review each of these steps now in detail.
Analyzing Your Service or Product
The first thing you need to do is think about the service or product you’re selling so you’ll know which consumers would get the greatest value from it. It helps to ask specific questions about your service or product to get started with brainstorming, such as:
- Are there any pain points or problems it solves?
- What need does it fill?
- Who would get the most benefit out of it?
Once you have the answers to these questions, you should check to see how accurate your answers are. You can do this by speaking with a business partner or people you know who could be an ideal customer. You can also conduct a focus group.
Of course, it can help to speak with your current customers. You might even end up finding that they aren’t actually your target market at all. Although, this is only possible if you’ve already started your company.
See What Your Competitors Are Doing
If you were to meet with our local marketing firm in Little Rock, one of the recommendations we would give for understanding your target market would be to see what your competitors are doing. This is because you can see what customers they’re targeting. It helps to think about whether there are any market areas that they aren’t focusing on.
This way, you could focus on them instead, finding a niche that would benefit from your similar product or service.
The best strategy for this is to complete a competitive analysis. Your research will consist in identifying competitors, understanding what their offering is, and going over the sales tactics they use.
Once you’ve done this research, you’ll know what target market gap or gaps you can focus on. Are there any target markets they aren’t focusing on?
As a result, you might end up creating new services or products to target a certain area or focusing on a new market in another region.
Choose Your Segmentation Criteria
When you’re thinking about your target market, you have to choose certain segmentation criteria. This is because there are different ways you can analyze your customers. Later on, this will help with building your buyer persona or segmented buyer personas.
Building this persona or personas will be important, as it will help when it comes to your digital marketing. When you’re choosing your segmentation criteria, you’re basically doing this.
For example, let’s say you offer translation software for bilingual law companies creating bilingual content. You could segment your buyer personas into different groups, such as employment lawyers and immigration lawyers. Additionally, you might also have some buyer personas that work in digital marketing services or content writing for lawyers. Once you know what these buyer personas are, you can segment them.
Some of the most common ways of target marketing segmentation include gender, age, location, income, lifestyle, behavior, interests, and values.
Complete Your Research
Finally, you need to complete your research. Now that you have a better idea of what your potential target market might be, you have to think about additional questions. For example, what types of digital marketing and other marketing strategies will speak to them most?
Another example might be, is the target market one that’s large enough to sell your service or product? Or will you not make enough money because it’s too small?
This research, called market research, will make a huge difference.
Services We Can Help With
Once you've completed your market research, we can provide you with services that will help build up your business. These services include social media, blog content, website building, ads, SEO, strategy consulting, videography, graphic design, media buying, traditional marketing, and more. We even have a program, called VSTA, that will help pull all of these parts together into one goal-achieving strategy.
We can help you manage your social media. Once you've identified where your customers spend a lot of their time online, you might have an idea of which social media platforms to post on. However, you might not know how to brand your content.
Additionally, you might not know how to create a content calendar, which will guide you on how often to post.
What about creating social media content that's engaging? And how do you know which hashtags are the best ones to use?
This is where hiring us to handle your social media can be helpful. We'll take a look at your current social media situation and improve it so your branding is stronger, you post regularly, and you get interaction from followers.
Additionally, we can work on your social media presence even when you aren't. We can like, follow, and reply as much as we need for you. So you're constantly improving your social media presence.
Another important part of any business's efforts to grow their online presence and expand their customer base is regularly posting blog content. This will demonstrate that you're an authority in your field and draw in potential clients.
However, blog content has to be high-quality for it to be effective. It needs to be the right length; include all the right keywords and secondary keywords, and be written in your brand's voice.
Additionally, it needs to be primed for search engine optimization or SEO. This includes using not only the keywords we just mentioned, but also including keywords in meta descriptions, for example.
Blog content also needs to be posted regularly. If you're busy running your business, this can take a lot of precious time away.
With our help, you can have a large amount of blog content that brings you more traffic to your website. Over time, you'll become a reputable source of information for industry peers and clients.
We are dedicated to ensuring our clients have a large amount of SEO-optimized, high-quality blog content.
Another important aspect of growing your business is having a business website. This is where your customers can visit to learn more about your business and how to purchase your services or products.
But any website won't do. You need a website that has the right name, loads quickly, and includes the right information that will keep customers coming back for more.
Additionally, your website needs to be easy to navigate with user experience in mind. It also needs to be able to load on mobile phones since so many people are now accessing websites this way. Depending on your needs, you might also need widgets, live chat options, and forms potential customers can fill out. Your website also needs to have a beautiful, minimalist design.
Considering how much goes into creating a website for your business, this can feel overwhelming. Fortunately, this is one of the services we provide. Hire us for help in this area.
One of the best ways to get noticed by your clients is to reach them through ads. These include social media ads such as ones on Facebook and Instagram, and also Pay Per Click (PPC) ads that appear on Google.
When it comes to social media ads, you need to design them so they draw in your ideal clients when they're scrolling. The copy also has to be optimized, as do the hashtags you use.
For PPC ads, you'll have to create multiple campaigns and use A/B testing to find out how well they work. You'll also have to use the right keywords to get the attention of people searching for those terms.
A lot of work goes into creating ad campaigns, and going through the analytics afterward to improve them takes a lot of time.
If you're busy running your business, you might not have time to make the best ads. This is where we can help. We can create ads for you that get you more customers while you focus on improving your business.
In addition to a blog, some companies choose to have a vlog. This is an opportunity to connect with customers in a more engaging way, providing them with video content such as interviews and behind-the-scenes videos.
However, you might not be sure what types of videos will most likely interest your customers.
Or maybe you aren't sure how to make the best videos and edit them, or how often to post them.
This is where hiring an expert company like ours can help. We can help you put together your vlog so you keep your customers interested and entertained.
In addition to vlogs, you can use videos in a variety of places to entertain and inform your clients. For example, Instagram makes it possible to post videos, in addition to photographs, through the Stories option. When creating Facebook ads, video can be quite effective too.
Additionally, posting videos on your page about how to use your product or telling clients more about your company can be a great way to get them interested in what you have to offer. But if you haven't created videos before, you might not be sure where to get started.
This is where we can help. We can create a video strategy for you so your customers will stay engaged and interested. Think of us as your own personal video production manager.
When your company is growing quickly, it can feel a bit overwhelming. Sure, it's a good thing. But when all of a sudden you need to think about what new customer bases your company is serving, things can get hectic. You might have to change up your products or update your digital marketing strategy to reflect these changes.
This is where we can help. With our strategy consulting service, we can help you assess where your strategy is working and where there are any gaps. Then, we can create milestones to meet in the future. Eventually, you'll have a holistic strategy that will cover all the bases in your business that you need to address.
Graphic design is one of the most essential elements you need to use as a business. When you're creating a logo, for example, you need to use the right graphic design principles to ensure it's memorable and represents your brand.
It's also necessary for creating any covers for eBooks, creating what your app or website will look like, and putting together some social media posts and advertisements. Considering all this, graphic design is incredibly important for your branding efforts.
However, if you don't have any graphic design experience, you might not be sure what to do. This is where we can help. We can provide graphic design experience to help you design the perfect business logo and more.
Ebooks can be an incredibly important piece of content. You can use them as a lead magnet, providing potential customers with informative, easy-to-read content in exchange for their contact details.
Creating an eBook can also establish you as an authority within your industry. It might even cause clients to see you as an expert, which will help your business grow. But eBooks are complex pieces of content. They have to be longer than your usual blog post, and they also need interesting information such as charts.
You also need to make design choices. Creating the right cover and deciding on the layout are very important parts of eBooks. You’ll also need to edit your eBook so it's free of errors, both in terms of grammar and how they look.
This can feel like a big project to take on. We can determine which eBooks will be most effective for you to create. After which, we can help you put together the eBook so it looks exactly like you want it to.
When you're providing website visitors with content, you can convince them of how helpful your service or product is by providing them with infographics. These images might appear in blog content or eBooks. They also might appear on your ‘About Us’ page or your services page, where you demonstrate how your solution is great for a problem your customers face.
However, you might not be sure how to create an infographic. Fortunately, we can design them for you so you have the power of knowledge at your fingertips.
Communicating effectively with your potential clients is important if you want them to eventually become clients. And once you have clients, communicating with them clearly and consistently will cause them to become loyal customers. This is why it's so important to create emails that are personalized, informative, and helpful.
A lot of work goes into creating emails. They need to be designed so they're easy to scroll through, and the copy needs to be in your brand's voice. This will ensure your clients engage positively with the content, which is why hiring us can be helpful. We'll manage all that work while you focus on running your business.
Whether you're sending out emails asking for a review after a client has hired you or you're contacting a new lead, our email services will make these efforts more effective.
Another way to keep both current and potential clients engaged is by creating newsletters. To get started, you need to segment your clients into different groups.
For example, you might have clients that are of a specific age group. You might also have some groups that include potential clients, while others include clients who've already hired you.
Once you've segmented your newsletter groups, you have to think about what content would interest them. Then, you'll plan a specific schedule for which content you'll send out when.
For leads, you might have a specific set of emails you send out to warm up your leads over time, guiding them through the buyer journey.
In addition to deciding what you'll include in each strategy, you also need to think about what subject lines are most likely to cause the emails to be opened. You'll also have to think about email design. Considering how much work goes into creating newsletters, this can seem overwhelming. Fortunately, we can help you by managing your newsletters for you.
Whenever your clients come across an advertisement and click to go to your website, they'll end up on a landing page. Here, they'll view content relevant to them, the copy of which depends on what they originally clicked on. Within this copy, there will be a call-to-action, which is also called a CTA. Here, you'll ask them to do something. This might be leaving their email or scheduling a consultation call with you.
Landing pages, when created correctly, can be an incredibly effective way of guiding your customer through the buyer journey. They could eventually convert them into clients. This is why it can help to hire our business. We can ensure your landing pages are effective so your potential customers are more likely to become actual ones.
Commercials can be another effective way of reaching your clients. When you target the right people and make the content entertaining and interesting, you will end up with more potential leads and new clients.
However, creating a commercial means using the right video or images, as well as utilizing compelling copy. You might not be sure where to get started. Fortunately, we can help you create commercials that can show off your brand and get you more potential client interest.
Create Your Business’s Digital Marketing Strategy
If you’ve been asking yourself, “What is the role of a digital marketing agency?” then we’ll provide one of the biggest answers here. Now, the digital marketing definition isn’t only a digital marketing strategy, but it almost is. This is what’s at the heart of digital marketing.
Whether you’re working with a Little Rock Ad agency or doing your digital marketing yourself, the next step for growing your business after doing all your market research is to create this strategy.
Build Your Business’s Buyer Persona
The first step is building your business’s buyer persona. You already started doing this earlier. Now that you’ve completed your market research, you can change it slightly depending on who you now envision as your ideal customer.
In addition to the demographics we’ve covered already, your buyer persona should also include details such as challenges, goals, interests, hobbies, and priorities.
Decide on Your Digital Marketing Goals
Next, you have to decide on your digital marketing goals. This is something you have to do with both traditional and digital marketing agencies. It will help lead the choices you make. If you aren’t sure what this might entail, speak with ad agencies in Little Rock, such as ours. We can help you pinpoint how to reach your goals.
Remember when you set your goals to also decide how you’ll measure your results. This way, you can adapt your strategy, improving it over time once you know whether it’s working or not.
Plan the Campaigns for Your Owned Media
Now that you know your digital marketing goals and how you’re most likely to reach your customers, you can solve and plan campaigns for your owned media. With a Little Rock full services marketing company like ours, you can get as close as possible to choosing the right owned media and making it work.
Whether you’re working with a traditional and digital marketing agency in Little Rock or on your own, owned media includes social media posts, podcasts, infographics, eBooks, blog posts, and product descriptions. It also includes website content, like your ‘About Us’ page.
To plan the publication of this content in the most effective way, think about the buyer persona you created. What content would they be most interested in? Blog posts? Videos? Interviews on your podcast?
You also need to think about how to brand your content, as well as when and where to post it. Creating a content creation plan helps. This includes information such as the content format, title, promotional channels, goal, priority level, and your reason for creating the content. Don’t forget to include budget information, too!
Plan the Campaigns for Your Paid Media
There’s also paid media to think about. For example, you might want to create advertisements for Facebook or Instagram. Or maybe you want to pay for an online advertisement to appear on a website your ideal customers often visit. This also includes using Google Adwords to create PPC campaigns.
To ensure these are more effective, you should make sure that the branding, language, and keywords are all related to what your customers are looking for when searching for a product or service like the one you offer.
Just like with your owned media, you should create a content calendar when releasing your paid media. Keep track of budgeting, since you need to know if what you’re paying is actually paying off.
Plan the Campaigns for Your Earned Media
Your earned media is a bit trickier to manage, as this is media that comes from word-of-mouth marketing. This can be through a customer leaving a Google Review on your Google My Business page, or other review sites. It can also come from PR work you’ve done. For example, you might go to an industry event where you give a presentation on what your business offers. If there’s coverage of the event in the paper, you might get some publicity this way.
If you’ve asked to create a guest post on a website, some of your success will come from how it’s marketed by the owner of that website. You can always email your customers after they’ve used your product or service and ask them to leave a review on your Google My Business page or Yelp. You can also address any negative reviews that come up. As a result, the earned media that’s up on these review sites will become positive over time.
Additional Ways Our Digital Marketing Company in Arkansas Can Help
There are some ways that iProv can help. Through our VSTA System, we can help you run your business when it’s growing fast. Growth is a good thing, but sometimes it can be a bit overwhelming. That’s where we come in.
All you have to do is schedule a call. Then, we’ll have a conversation about what’s going on with your business. If we’re a good fit, we can talk about the system itself and how it can help you manage the chaos that comes with rapid growth.
Our VSTA System includes elements such as Vision, Strategy, Tactics, and Alignment. As a company that specializes in digital marketing and growth, we can help you get back on track, managing your growth as you flourish.
Getting Featured on the iProvmade Podcast
Something else we offer is the opportunity to get featured on the iProvmade Podcast. This is a podcast we’ve created where we speak with small business owners about the interesting and useful ideas they use to grow their businesses.
In this podcast, we cover the challenges marketers in the healthcare industry come across as well as the experiences we’ve had in the industry. We also cover how the best marketing experts can solve these issues and bring healthcare businesses success.
Our vision behind this podcast is to make it possible for healthcare leaders to make more money by building systems and implementing processes that are simple. All of which will create discipline within their organizations. Some of the experts involved with the iProvmade podcast include RJ Martino and Jordan Smith.
In addition to getting expert advice by being featured on our podcast, you’ll also get more exposure within your industry. This can be helpful if you’re looking to improve your business’s presence online.
Need More Information?
Now that you’ve learned about how you can use our digital marketing company in Arkansas to help you grow your business, you might need additional information. Maybe you want help building your business from the ground up or want to learn more about digital marketing. Whatever you need, we can help. iProv helps business leaders grow their businesses.
We also develop strategies and tactics for business leaders and executives to run more profitable businesses—to be able to thrive and grow through marketing strategies and business consulting.
To learn how we can help you, contact us now.