In our increasingly digital world, your business cannot afford to ignore the different types of digital marketing to create a strong online presence. For over 90% of customers worldwide, your online reputation is their first — and often only — impression of your company. For almost two decades, iProv has offered the digital marketing Little Rock businesses need to grow and thrive, and we are proud to be the top digital marketing agency in Little Rock.
Laying the foundation of your digital presence is the easy part. Once you build a website and fill out your social media profiles, the hard part is ensuring you use these tools to their fullest to grow your business and your brand. This list, created by our digital marketing experts, will help you understand the role of digital marketing in your overall growth strategy— and which tactics you can use to bring that strategy to fruition.
Types of Digital Marketing Little Rock Businesses Need
The problem with trying to create an all-encompassing digital marketing definition is that there are so many components involved in making a cohesive digital marketing strategy. This is why when you Google “how to do digital marketing,” there are literally billions of results. All of them seem to focus on different aspects of digital marketing: social, directory listings, business profiles, content creation, video, pay-per-click (PPC)… the list goes on and on.
All the different types of online marketing have strengths and weaknesses. When you use them together, however, they become more than the sum of their parts. Let’s talk about the most important types of digital marketing Little Rock businesses need and how you can use these tactics to grow your business.
Social Media Marketing
Aside from your website, social media is possibly the most important tool in your digital marketing toolbelt. Social media allows you to reach your audience directly in a conversational and engaging way. Platforms like Facebook and Instagram are best used to help you build brand awareness and increase conversions.
Which social media platforms you use will depend on your market research. Once you know who your customers are and where they spend the most time online, you can make a niche for yourself in those particular platforms. Some of the most popular social media platforms for businesses include:
Social media is one of the fastest-growing markets, but only 26% of companies actually integrate social media into their marketing strategy! The average internet user spends more than a quarter of their time on social media, which makes these platforms the perfect place to promote your brand and garner more customers.
You should post at least three times a week, although daily is better. Sharing information about your products, your employees, and your industry informs your clients (and potential clients) and keeps your business at the top of their minds.
If you really want to reap the benefits of digital marketing, content marketing is a must. There is a reason digital marketing agencies and Google alike say “Content is king.” The goal of content marketing is to reach your audience organically rather than paying for attention through traditional interruption marketing, like television or radio ads.
To do this, you have to create content that answers your customers’ questions. The goal is to be informational and helpful rather than self-promotional. You can do this through a variety of content styles, including:
Google tells us the number one most important thing factored into website rankings is high-quality, regularly posted content. Other major factors in your ranking include website analytics such as traffic, duration, and bounce rate.
As you write engaging and helpful content, more people are driven to your site, remaining on the page longer to read or watch content. This forms a sort of snowball effect, pushing your site up through the search engine rankings, getting closer to that coveted number one spot on Google.
Of all the forms of content in digital marketing, video has the highest engagement rates by far. Think about it — if you’re scrolling through Facebook, would you rather watch a one-minute video or read a few paragraphs of text?
Video captures attention and gets your message across visually. If a picture says a thousand words, a video tells a whole story. In fact, video has been shown to increase conversions by as much as 85%.
Video marketing can take many forms. The videos you produce can be used across multiple types of digital marketing. For instance, snippets from one long video can be used in several emails in a marketing campaign, with a PPC campaign, on your website, and on social media.
There are also several types of digital marketing videos, including (but certainly not limited to):
- How-To or Instructional
- Talking Head
- Behind the Scenes
No matter what type of videos you choose to create, make sure they focus on building brand awareness. When you combine that brand awareness with other digital marketing techniques like social media marketing and content marketing, you can exponentially increase conversions and grow your business!
Many other types of online marketing are available, but the last of the most essential digital marketing tactics is pay-per-click, or PPC, marketing. Social media, content, and video marketing can all essentially be categorized as free advertising. You have to pay for the labor to create them, but you can host videos and written content on your website to your heart's content and never pay a dime more than you did for the original existence of your website. Social media is also free unless you choose to pay for ads.
However, pay-per-click, as the name suggests, is a paid form of advertisement that works in tandem with your other digital marketing strategies to enhance results and increase conversions.
PPC is an auction-based advertisement system. You bid on specific keywords and phrases. If you bid correctly, when people search for these industry-specific keywords and terms, your company will pop up at the top of Google’s results. PPC ads can be recognized by the little black box in the left-hand corner of the result that says “Ad”.
If content marketing is a long-term digital marketing plan, PPC is instant gratification. It is an excellent way to supplement your digital marketing efforts while building brand recognition and SEO cred. PPC is also the most cost-effective of any paid advertising method in traditional or digital marketing services.
Digital Marketing in Little Rock, AR
iProv is the top Little Rock digital marketing agency. We have been providing custom digital services to small businesses since 2001. For fifteen years, our focus has been on providing the digital marketing Little Rock organizations need to grow their customer bases and increase revenue. If you’re ready to get results, we’re ready to help you design a targeted strategy to meet your goals. Contact us today to learn more about the best AR digital marketing Little Rock can provide!