Are you optimizing your website for search engines? Are you using paid ads to target your customers more accurately and generate more revenue?
If you don’t do either, you may be losing lots of opportunities for growth.
For many dentists, the whole dental SEO marketing vs. advertising conundrum is a bit confusing. That’s completely normal. Digital marketing and ads aren’t supposed to be your forte, after all. Both are incredibly important for your modern dental practice, though. But why exactly? And which of them would bring you the most bang for your buck?
Let’s dive into a comparison of dental SEO vs PPC to find out.
Three Crucial Benefits of SEO for Dentists
SEO for dentists can improve your dental practice in many ways. These three are the most critical to be aware of.
1. Ranking Higher on Google
An optimized and regularly updated website can drive traffic to your practice and help you boost credibility. With proper SEO, you can climb to the first page on Google and even grab that coveted first spot in SERPs. SERP stands for “search engine results pages.”
By properly optimizing your site, you’ll increase online visibility, earn higher SEO ranking, and drive more organic traffic. Higher website traffic means more leads to convert, which essentially means more patients.
2. Attracting the Right Kind of Patients
Your target patients are using certain keywords to find dentists online. When you implement those keywords into your content, you’ll get your website on their radar. Of course, there are many more elements to optimize, but it all comes down to the right keywords.
Keywords are especially important for local SEO. Local SEO for dentists can help you show up in local searches and attract the right patients. After all, not many people would regularly travel to another city to visit a dentist. They’ll search for one nearby.
3. Boosting Online Engagement and User Experience
There’s a huge number of dentists out there. There may be hundreds of dentists just in your city alone. To beat your competition, you need to stand out. You can do that by consistently optimizing your site with fresh, engaging, relevant, and informative content.
When you keep your audience engaged, they’ll spread the word. People will recommend you to their friends and family and bring you referrals.
Videos are the most effective type of content these days. They create an excellent user experience, which additionally boosts SEO ranking. Be sure to create professional videos and use the best video marketing strategies for medical clinics.
What Dental SEO Services Should You Leverage?
Dental SEO companies offer a vast array of services to choose from. They vary from one company to the next, so here’s what to look for.
The most vital dental SEO services you should leverage include:
- Keyword research,
- Competitive analysis,
- Website audit,
- On-page SEO,
- Off-page SEO,
- Technical SEO,
- Mobile SEO,
- Local SEO, and
- Link building.
Three Reasons Why PPC Advertising Can Benefit Your Dental Practice
Just like dental SEO services, digital media buying is very important for your online visibility and lead generation. Here are the benefits you can enjoy.
1. Laser-Focused Targeting
When developing a PPC ad campaign, you can target your audience with exceptional accuracy. You can craft ads the right people will see at the exact time they need a dentist.
Your ads will appear at the top of SERPs if you use Google Ads. You don’t have to worry about search engine visibility — you’ll be right there at the top.
You can use social PPC ads as well. They also allow laser-focused targeting of all the segments you want to reach.
You should utilize Facebook advertising first. That way, you’ll get in front of the greatest number of people because Facebook counts the most users. Once you establish a strong presence there, you can continue with any other platform your target audience is using.
2. Generating Leads That Convert
Paid advertising helps you generate qualified leads that convert just like SEO for dentists (when done properly). They’re only effective, however, if you write eye-catching headlines, compelling ad copies, implement relevant keywords, and add enticing CTAs.
Since most people now use mobile devices to search for products and services online, you should focus on mobile ads too. When you make creative healthcare ads for mobile, you’ll significantly extend your reach and boost lead generation.
3. Maximizing Revenue and ROI
Since you can reach and convert all the right people with paid ads, you’ll soon start making more revenue. The process may seem expensive at first, but you’ll see positive results very quickly – much more quickly than with SEO.
You can scale up or down whenever you want, so you don’t have to worry about losing money. There are also many ways to reduce your CPA (cost per acquisition) in your PPC campaign. This will further maximize your revenue and ROI.
Dental SEO Marketing vs Advertising: What’s the Verdict?
Neither is the sole winner in the dental SEO marketing vs. advertising fight. Both are quite powerful alone, but they’re strongest together. Combine the two, and follow the best healthcare marketing tips to bring more patients to your dental practice. Don’t forget about local SEO for dentists. It should be one of your top priorities.
If you’re looking for the best dental SEO services, we’re here for you. iProv is one of the most reputable dental SEO companies in Arkansas and beyond. We offer a wide range of dental SEO services we can tailor to your specific needs.
Ready to grow your practice?
We can help you rule the digital world by creating fantastic opportunities for more profit and growth. Regardless of your budget and goals, we’ll come up with a unique marketing strategy that works perfectly for you.
Ready to get awesome results? Contact us today, and let’s supercharge your dental practice!