Your website is often the first introduction your clients have to your brand. And since the average site visit lasts less than a minute, you need to make an impression that’s immediate and lasting.
However, the purpose of your site goes beyond aesthetic impact. While graphic design is certainly important, you also have to take user experience (UX). If it takes more than ten seconds for your site to load, for instance, or if they can’t find the information they need in a reasonable number of clicks, your users are likely to lose interest and bounce.
Your website is a reflection of your brand, and that means it’s worth investing in.
Episerver says that 92% of consumers visit a brand’s website with multiple intentions alongside purchasing, including:
Comparison
shopping
Product
research
Business
reviews
Good website design takes that into consideration and provides multiple avenues to eye-catching and memorable service and product information.
Little Rock Web Design
IProv is one of the top website design companies in central Arkansas for a reason. Our best-in-class designers base their site design on UX/UI best practices and the latest in design trends and theory. Our goal is to create a unique and visually stunning site that tells your brand’s story and encourages potential customers to convert.
We focus on making your site mobile responsive and easy-to-navigate because our ultimate goal is to help you increase conversions–and revenue. And all of that, we build on a solid foundation of SEO that helps people find your site in the first place.
What a Website Needs to Be Successful
A Clearly Defined Vision
Your company has a mission. As a direct representation of your brand, your website should also have a clearly defined mission and goals. These goals should take both your company and your users into consideration. If those goals don’t align, you’ll feel it almost immediately in the results.
Not sure what your website goals should look like? Look to your market research!
For instance, if you are a home service company (electric, plumbing, HVAC, etc.), there’s a high probability that the majority of your site visitors are researching or comparison shopping. Much as you’d like them to, people don’t generally visit an electrician’s website for fun–they need specific information because they have a problem.
Your goal should be to provide them with the information they need to make a decision as quickly a possible. Offer troubleshooting content, put your glowing customer reviews front and center, include pricing options, and focus on making it as easy as possible to contact you for more information.
There’s nothing more frustrating than investing time and money into a beautiful site that everyone bounces from. That’s why iProv collaborates with your company every step of the way to gather all the intel and requirements we need. We are dedicated to crafting beautiful sites that work.
SEO
Another very important factor in your web design is understanding how people find it. A perfectly designed site will do you no good if users can’t find it in the first place. That’s where iProv’s SEO team comes in.
Before we design your site, we start with a foundation of in-depth keyword and market research. This gives us a clear picture of how to drive visitors to your site and maximize that page traffic. We design your site around real consumer behaviors and expectations because our end goal is to help you increase revenue and grow your business.
A Clean, Fresh Design
While aesthetics are subjective, you need to consider more than your personal taste when designing a website. Consumer trends, industry standards, and design best practices should all be taken into consideration when your website is being created.
From screen animations to content blocks and iconography, you send a message with every aspect of your design. Any sign of being outdated or difficult to use can turn users off and cause them to bounce from your site. The average website design now has a shelf-life of about three years before it starts to feel “old” to digitally-savvy consumers. Luckily, there are some design principles that never go out of style. Keep your look clean and streamlined. Classic always lasts longer than trendy.
UX/UI
How many times have you visited a website and then bounced off in frustration when you couldn’t easily find what you were looking for? The average attention span of a website visitor is now less than eight seconds, so it’s vital that you make the information they’re looking for noticeable and easy to access.
This is where user experience (UX) and user interface (UI) come in. From how many clicks it takes to reach central pages to the placement of buttons, good UX/UI can mean the difference between a happy customer and a frustrated prospect who will never be back. Make sure that you invest in a website design company that puts your client experience at the forefront of
their design.
Little Rock Web Design at It’s Best
The top Arkansas website designers are located right here in Little Rock, at iProv. We hire the best local graphic designers, UX/UI developers, and SEO experts to ensure that your website is memorable, functional, and easy to find.
From the initial keyword research all the way up to launch, iProv’s dedicated account managers and design experts will guide you through the site design process and ensure that you’re thrilled with the finished product. Our goal is to help you grow your business and showcase your brand.
Have Questions About Website Design?
For more information on how Little Rock’s favorite web design company can help increase sales and engage customers, contact iProv today. We would love to schedule a free marketing consultation to discuss our services and your company’s future.
