Custom Social Media Marketing to Help Grow Your Business
In the past decade, social media has gone from a novel pastime to a completely normal part of our everyday lives. Facebook alone has more than 2 billion active users–that’s a quarter of the world’s population! With the mass migration of consumers to social media, it’s only natural that businesses should follow suit.
Facebook, Twitter, Instagram, and TikTok all offer venues to showcase your brand and company culture, reach out to customers and meaningfully engage with them, and educate your followers on how your services can help with their overall needs.
But effective social media marketing is about much more than posting three times a week (which is the bare minimum of what you should be doing as a business). You should also be focused on optimizing your social networks for your location, industry, and brand.
What Is the Best Social Media for a Small Business?
The short answer is–it depends. The long answer is that there is no one solution for social media marketing in Little Rock. What works for one business’s brand may not work for another. You should always build your strategy around your target audience and your business’s authentic voice. When you’re trying to settle on an appropriate social media management strategy, take into consideration the following:
The Nature of Your Business
In the healthcare industry, aestheticians, dermatologists, plastic surgeons, prosthetists, and orthodontists often do very well on Instagram because of the visual nature of their work. Before and after photos, video graphics about how their procedures work, and patient success stories all work to showcase your services while also giving the featured patient an opportunity to share their journey with friends and family (just make sure you always get permission and written consent for
Meanwhile, there’s not much patient enthusiasm for sharing their experience at the urologist, the ENT, or the gynecologist. These specialty practices do much better on Facebook because it’s a better platform for sharing educational content like blog posts, how-to videos, and tips from your doctor.
Every social media platform has its own voice, tone, and audience. Make sure that you’re investing in the ones that make the most sense for your business–and that you’re creating content that matches that tone and audience!
Your Audience Demographics
Another thing you need to take into consideration when creating a social media marketing strategy is matching the demographics of your customers with those of the various social media platforms. While individual preferences vary, generally speaking, the age groups are as follows:
Of TikTok’s 30 million users the age demographics are:
Social Media Platform Management
We customize our digital marketing plans for every client. You can choose from the following platforms for your business!*
- Google My Business
*Please note that because of the unique design of each platform, we offer a variety of services which may only be available for specific platforms. These services include editorial calendars, strategy, advertising, posting, page creation, profile creation, training, monitoring, and competitive analysis.
Have Questions About Social Media Marketing in Little Rock?
If you’re looking for the best social media company in Little Rock, look no further! Contact iProv today to schedule a free consultation. Our team is ready to answer all of your social media questions and help you develop a custom, comprehensive social media marketing strategy.