Custom Social Media Marketing to Help Grow Your Business
In the past decade, social media has gone from a novel pastime to a completely normal part of our everyday lives. Facebook alone has more than 2 billion active users–that’s a quarter of the world’s population! With the mass migration of consumers to social media, it’s only natural that businesses should follow suit.
Facebook, Twitter, Instagram, and TikTok all offer venues to showcase your brand and company culture, reach out to customers and meaningfully engage with them, and educate your followers on how your services can help with their overall needs.
But effective social media marketing is about much more than posting three times a week (which is the bare minimum of what you should be doing as a business). You should also be focused on optimizing your social networks for your location, industry, and brand.
What Is the Best Social Media for a Small Business?
The short answer is–it depends. The long answer is that there is no one solution for social media marketing in Little Rock. What works for one business’s brand may not work for another. You should always build your strategy around your target audience and your business’s authentic voice. When you’re trying to settle on an appropriate social media management strategy, take into consideration the following:
The Nature of Your Business
In the healthcare industry, aestheticians, dermatologists, plastic surgeons, prosthetists, and orthodontists often do very well on Instagram because of the visual nature of their work. Before and after photos, video graphics about how their procedures work, and patient success stories all work to showcase your services while also giving the featured patient an opportunity to share their journey with friends and family (just make sure you always get permission and written consent for
HIPPA compliance!).
Meanwhile, there’s not much patient enthusiasm for sharing their experience at the urologist, the ENT, or the gynecologist. These specialty practices do much better on Facebook because it’s a better platform for sharing educational content like blog posts, how-to videos, and tips from your doctor.
Every social media platform has its own voice, tone, and audience. Make sure that you’re investing in the ones that make the most sense for your business–and that you’re creating content that matches that tone and audience!
Your Audience Demographics
Another thing you need to take into consideration when creating a social media marketing strategy is matching the demographics of your customers with those of the various social media platforms. While individual preferences vary, generally speaking, the age groups are as follows:
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Youtube
TikTok
Of TikTok’s 30 million users the age demographics are:
The Benefits of Social Media Management
The short answer is–it depends. The long answer is that there is no one solution for social media marketing in Little Rock. What works for one business’s brand may not work for another. You should always build your strategy around your target audience and your business’s authentic voice. When you’re trying to settle on an appropriate social media management strategy, take into consideration the following:
Attract New Business
You know your customers better than anyone. What do they want, what are their major concerns, what questions do they ask? Once you know what makes them tick, you can tailor your social media marketing strategy to their specific needs and desires, making them much more likely to trust you and become a life-long customer. iProv always begins our social media campaigns with thorough audience research and the development of fully fleshed out buyer personas.
Engage Customers
On social media, people want to be engaged. This means that they want relevant, interesting posts that capture their attention and answer their questions. They also want to feel like they matter. We accomplish this by responding to messages and reviews in a timely manner, reaching out to request feedback and reviews, and sharing customer stories.
Grow Your Following
As competition has increased, it has become more and more difficult to grow your social media following as a business. Platforms restrict your exposure to keep consumer feeds clean and relevant (good news for us as individuals, bad news for businesses). A deep understanding of the algorithms employed by social platforms and a comprehensive campaign strategy are the best tools you have in your arsenal.
Social Media Platform Management
We customize our digital marketing plans for every client. You can choose from the following platforms for your business!*
- Google My Business
- YouTube
- Snapchat
- TikTok
*Please note that because of the unique design of each platform, we offer a variety of services which may only be available for specific platforms. These services include editorial calendars, strategy, advertising, posting, page creation, profile creation, training, monitoring, and competitive analysis.
Have Questions About Social Media Marketing in Little Rock?
If you’re looking for the best social media company in Little Rock, look no further! Contact iProv today to schedule a free consultation. Our team is ready to answer all of your social media questions and help you develop a custom, comprehensive social media marketing strategy.
