When you pull up Google (or Yahoo, or Bing, or DuckDuckGo) chances are you’re looking for something. Whether you need the number of the local pizza parlor, you’re settling a bet on whether or not dogs have cheeks (they don’t), or you can’t remember the name of the song stuck in your head, the internet is where you go for information.
Search engine optimization (SEO) is the formula by which Google–and all the other search engines–rank their search results. This means that SEO decides whether or not your customers will be able to find and connect with you online.
Our SEO marketing team uses cutting edge SEO tactics backed by digital marketing best practices to drive traffic to your site and ensure that you’re ranking for the keywords and phrases that lead to higher conversion rates.
SEO Management in Little Rock
SEO used to be about ranking for the most popular keywords. Now, with fierce online competition and incredibly digitally savvy consumers, SEO is about being found in that exact moment when your customers are looking for you. At iProv, our SEO strategy is localized and targeted to focus on the keywords that attract qualified traffic to your site.
SEO By the Numbers
68%
Of online sessions begin with a
search engine
99.2%
Revise their search rather than going to the second page of Google results
92.96%
Of online traffic globally originates in Google search, Google Images, and Google Maps
69.7%
Of search queries contain four
words or more
How To Do SEO – 8 Steps
Before the iProv team starts your SEO campaign, we take the time to get to know your business a little better. Once we understand your target audience, business model, workflow, values, and long-term goals, we can use that information to build a search engine optimization strategy that is completely tailored to your business.
1. Know Your Goals
Are you trying to manage your online reputation? Bury negative reviews? Increase traffic to your site? Raise brand awareness? Increase your number of clients? Your goals for your business will influence your SEO strategy greatly.
From keyword selection to the tactics we employ–backlinking, directory listings, content creation, map optimization, alt descriptions, review garnering campaigns, etc.–our experienced SEO marketing team will work with you to set digital marketing goals and develop a custom SEO strategy.
2. Audit Your Online Presence
Are you trying to manage your online reputation? Bury negative reviews? Increase traffic to your site? You have to know where you stand to be able to move forward. Using our arsenal of SEO tools, we will comb through your site, SERPs, reviews, directory listings, social and any other place you may be found online to develop a holistic picture of where your business’s digital strengths and weaknesses exist. This helps us to recognize and prioritize the SEO stratagem that will best serve you.
3. Size Up the Competition
Having a comprehensive understanding of your competitors’ strategies, strengths, and weaknesses does more than help you determine how you measure up. It also gives you a chance to better define your unique value proposition. How do you differentiate your brand to your clients in a sea of competition. SEO in Little Rock is a game of stiff competition, and if you’re not keeping an eye on the competitive landscape and responding in kind, you’ll be overrun and left behind.
4. Research Your Keywords
You likely have a handful of keywords ready to go right at the start–whether you know it or not! Your services and your location are excellent places to start. But it’s critical that you go a step further and do the in-depth keyword research required to identify not just what people are looking for, but why and how they are searching.
Our SEO team analyzes competition, search volume, and opportunity to determine which keywords and phrases are best suited for your business’s growth and goals.
5. Draw Up a Roadmap
After you’ve developed a comprehensive list of keywords you’d like to rank for, it’s time to map out which pages will be optimized for each phrase. Our strategists work to create natural, appropriate placements that ensure your clients are finding relevant content when they are sent to your site.
6. SEO Implementation
With the research and mapping you’ve already completed, it’s time to apply your on-page SEO to your site! We always track the changes that we make to your site and gather analytics before and after to help us gauge the effectiveness of our strategy–and so you can see exactly what kind of ROI your investment is getting!
7. You Can’t Manage What You Can’t Measure
This is one of our favorite sayings at iProv, and we take it seriously! We gather analytics on every tactic we employ to ensure that it is the correct one. We monitor your site with Google Analytics, your social with Insights, and your keyword rankings with specialized tools. We even use metered phone numbers on your site to track how many new callers you’re getting every month!
These measurements do more than just let us know how we’re performing–they also give us insight into new opportunities, client behavior, and consumer trends that all inform the next campaign we build. No one can predict the future, but this is as close to a crystal ball as you can get!
8. Content Creation and Management
Another huge factor in Google’s ranking algorithms is how recent your content is and how frequently you post. Focus on developing high-quality content that answers the queries and search terms your clients are asking Google. Relevant, educational information is how you convert people once they land on your site.
Have Questions About SEO in Little Rock?
If you’re looking for digital marketing and SEO in Little Rock, contact iProv! Our team of experienced marketing professionals is always happy to answer any questions you may have. We also offer customized strategy consultations and campaign suggestions. Just schedule an appointment with one of our SEO consultants!
