For all the interest in content, video, search engines, and social media marketing, traditional publicity continues to play an important role in the healthcare industry. And it’s not particularly hard to see why; health organizations are often highly local, so implementing a traditional element to your marketing seems like a good way to reach your local market. But is it?
As much sense as it makes to continue using traditional methods, health providers should consider the benefits of establishing a digital presence. To do so, it’s helpful to think about why online marketing has been overtaking billboards and TV spots. You can then identify ways in which your organization may benefit from taking part in the trend towards digital.