Here are my six helpful hints for creating effective Google Display Ads for your business.
One – Less is more. Keep things simple. More often than not, banner ads are only going to get the browser’s attention for less than a second – if you can’t get your message across in that time, you’ve lost. With display ads there is no space or time for complex words. You’re just trying to hook the lead, not make the sale.
Two – Keep Your Message Clear. A lot of times, I see businesses bending their message to fit what they think a certain site’s visitors might want to read — this isn’t the way to go. Don’t distort your message to attract someone who might not be interested. Stay focused on reaching those who are interested in the quickest, simplest manner. Staying clear and direct saves both you and your customers’ time and energy.
Three – Use contrast in your design. You want to make sure that your entire ad is easy to read quickly. If the words or images aren’t easy to make out, browsers will click away without a second thought. Make things stand out with contrasting colors or patterns!
Four – Each of your ads should be designed to display across various devices. That is – regardless of if the user is seeing your ad on their desktop, tablet or phone – your ad should display correctly. That means creating separate designs in the creation phase. Always be willing to do the extra work, because a prospective client probably won’t be.
Five – If you’re offering discounts or rebates on you products or services, they should be your ad’s central message. If a customer has a chance to save money, they are going to be much more likely to pay attention to your ad.
Finally – Every advertisement – not just on the web, but in every medium – should include a call to action. Maybe your image is eye-catching, maybe your copy is witty – but if the consumer doesn’t know what to do with it, you haven’t accomplished anything.
Every ad should end in a call to action. If you’d like any more information on your online marketing strategy or advertisement design, contact iProv today!
