Did you know that 95% of the information presented in videos is retained by customers? As a means to transfer information, there is no better way to market your business and products. But do you know what options are available for video production in Little Rock?
There are more choices than you may think. We discuss your options for video production in Little Rock in our essential guide below.
9 Primary Types of Video Production
Numerous types of videos and formats can benefit your marketing efforts. Below are the 9 most common types of video production in Little Rock.
1. Educational Video
Educational videos are one of the best ways to teach a concept. Unlike conveying an idea in text, which is a static visual, they have moving images and sound for kinesthetic learning. Additionally, this makes it easier for people to retain and recall information.
You only need to do a scan through YouTube to see how popular these videos are. Everything from high school science teaching to DIY and make-up tutorials is online. Also, there are even websites where you can buy video courses to educate yourself at home.
When you put out educational videos, you are building brand awareness. People will begin to view you as an authority in your field. The Woman’s Clinic, a Little Rock-based OBGYN clinic, has used this in its own educational video, as well as a source of social content that thrives as ads on platforms such as Facebook, Pinterest, and Instagram.
You can also use educational videos to sell your product. If people are looking for a solution, create a video showing them how to solve it. If you’re an affiliate partner or have an eCommerce store, videos can be your best friend for promotion and branding.
Follow it up with your product, telling them how it makes the job easier, and watch sales increase. This video is both informational and fun—showcasing the brand's fun side, and promotes dentist-rated products.
2. Ad Campaigns
One way to achieve this is through video ads. Clear, concise videos are a great way to gain the attention of your target audience. Some of the most successful videos incorporate an authentic human presence to make the ad more relatable, and stick to a single focus of the message you want to portray. Good quality videos will also hold the attention of your visitors longer, meaning visitors spend more time with your content and are more likely to become customers. Don’t be afraid to amp up the creativity, fun & entertaining is what gives video ads their wow-factor. An example would be 10 Fitness. They are known for their workout videos and 30-second strength ads, but for Halloween they stepped out of the box and made a little fun with the holiday theme—zombie-style fun.
So how do you define a good quality video? Firstly, it should be as professional-looking as possible, which means enlisting professional help if needed. Additionally, videos must be short enough to keep your viewers engaged.
Animation is becoming one of the most popular types of video production methods. Once reserved for youth markets, technology and the rise of video-sharing platforms have seen its popularity explode.
Explainer and educational videos work well with this form. So, complex ideas and processes can break down into digestible forms, and be presented in a way that does not distract the viewer.
Any company can say great things about itself, but client referrals and testimonials add tremendous value. Whenever you have testimonials, they turn past and current customer satisfaction into future business.
Traditionally, companies relied on written testimonials to showcase successes, though they are limited in how convincing they can be. So by creating testimonial videos featuring your customers and publishing them on your website and social media channels, you provide evidence that your services are honest and reliable.
Because customers who watch your videos connect with the emotions of the people in your testimonials, they then associate your company with those emotions. This, in turn, cultivates a positive image of your company among potential customers. Furthermore, there is evidence that viewers are more likely to remember your brand, which increases the chance they will return.
Documentaries are video marketing records of an event or issue. They may be investigative or educational, showing how the world works. There are various sub-genres, from nature documentaries and investigative journalism.
As a medium that informs when commissioning a documentary, you need a clear and engaging subject. However, this does not mean you need to uncover corruption or travel into the wild for the subject matter. You just need an event or theme to make it work.
In fact, going behind the scenes at your company may be an idea. You could document the making of a product from inception to the shop shelf. For example, Horton’s Orthotics and Prosthetics filmed the entire process of creating a custom prosthetic. The mastery and design are fascinating to behold. Don’t believe us? Watch for yourself:
6. Informational Video
An informational video is one of the most direct methods to deliver information. It presents news and facts in a straightforward manner, like a news presenter would on television. This analysis is a good example of an informational video and is entertaining as vlog content.
On the surface, it may seem like this is the easiest type of production to make. Yet done wrong with poor camera setups and bad lighting, it can look terrible. However, a quality video production company can stage it for you and produce a professional-looking product aimed at increasing conversions.
7. Answer the Commonly Asked Questions
Horton’s is a prime example of using video to keep their customers informed and educated by answering questions (and demonstrating) things that their clients would need to know and would take an appointment or phone call to typically resolve.
Corporate productions are a sub-genre of informational videos. Typically, they are used internally and externally for business purposes, and are not intended for the public (i.e. employee training videos and investor videos).
Intergrity, Inc’s video on the benefits of training is one example.
9. Promotional Video
A promotional video places your brand and product front and center. They are short, entertaining videos designed to wow and attract people to your company. When you get the right video, it may be engaging enough that people begin to share it online via social media. When this happens, your brand becomes known quickly.
The major difference between this and an advertisement is that people can choose to watch promotional videos. So that is why you must have something of value to give people, even if it is pure entertainment.
These videos usually end with a call to action. This is a message telling viewers what to do next. It can help direct them towards making a sale or purchase. Promotional videos are perfect for building walkthroughs, events, and giveaway content.
What to Consider When Hiring Video Production Services
Once you have an idea of the types of video production in Little Rock you want, you should begin to plan. Before approaching a company, think about the following 3 questions.
1. What Is Your Budget?
Go into your marketing budget and assign a portion of it to your video. Decide if this will cover video production costs for one video or several. Once you have a budget, select a company specializing in video production in Little Rock and contact them. The company you select can give you a rough idea of what your budget will buy you.
2. What Is Your Timeline?
Filming itself is only a small part of the production process. There is a lot of preparation before and editing to do afterward. All of this takes time.
Be realistic in your expectations. If you hurry a production along, something will give, and you may find the content or quality suffers. A standard video may take around 4 to 8 weeks to complete.
3. Is It Standalone or Part of Wider Marketing Efforts?
When your video is part of wider marketing efforts, a little more communication may be required. Branding, intent, and content may all have to be specialized and in line with other areas, such as traditional and digital marketing. You may wish to assign one person from your marketing team who acts as an agent between the production company and the department.
Video Production in Little Rock
After considering the various types of video production in Little Rock, choose the format you want. Assign a budget, timeline, and understand how it fits into wider marketing efforts. From here, you can contact a production company to start your video. Still not convinced? This infographic can explain how effective video can be for growing your business.
Ready to learn more ways to optimize your content and ensure that prospects find you across all channels? Maximize your marketing efforts through online video marketing. Contact us today 501-235-8196 to set up a consultation, and let us help you meet your business goals! We can manage all your digital marketing efforts, from PPC advertising to video production.