Take Tips for optimizing your website from some of our favorites!
So you’ve set up a website to tell the world you’re open for business. Nailing the mission statement, product descriptions, and founder bio is a must, but let’s talk about what really matters when it comes to clicks: website conversions.
As much as we love emerging marketing trends, it’s always important to check in on familiar tactics to see if there’s room for improvement. In this week’s edition of The Filter, we’re focusing on websites with the *perfect* user experience for reliable optimization.
To turn website clicks into website conversions, take a look at some of our favorite sites and optimization tips:
Scorpion is one of our favorite sites because it taps into the user’s imagination. It's bold, beautiful, and playful, resulting in a truly interactive experience that drives click after click after click. By encouraging exploration, potential customers can easily find themselves reading up on what makes the company worth hiring. When those clicks turn into prospective clients, you’ve got beautiful website conversion. And despite the fancy interactive components, it never functions slowly.
Our takeaway tip: interaction is everything.
If you’re in e-commerce, scrolling Taylor Swift’s merch store is a website conversion masterclass. Products are sorted by type OR by album, which is perfect for the artist’s iconic use of different “eras” throughout her career. The site features constant movement to keep users engaged while shopping and ensure they never get bored while interacting. Plus, the page is entirely separate from the rest of her website, allowing for creative customization and an optimized consumer experience.
Our takeaway tip: your website’s style should align with your product.
It’s easy to get sucked deep into Amazon’s interface without realizing it. Have you ever stopped to consider why? In terms of shopping and convenience, Amazon’s simplified buying experience is unmatched. We specifically admire the one-click purchase option and the amount of time it takes to check out – these no-brainer buttons make shopping there so straightforward, you almost have no choice but to come back.
Our takeaway tip: make finalizing a purchase (almost too) simple.
It doesn’t matter if you’re Gen Z or Gen X, man or woman – If you haven’t spent time on Pinterest, you’re behind the website conversion curve. Like TikTok, Pinterest is powered by an algorithm that feeds users exactly what they want to see. If you love templates, diagrams, infographics, and resources, you’ll find yourself clicking away at sites you might never have discovered otherwise. Plus, it’s highly visual, so it doesn’t take long to find something to look at, click through, and save for later.
Our takeaway tip: optimize for easy visual discovery
Is it time for a website revamp? We’d love to help nail your website conversions! Sign up for a free consultation, and we’ll start brainstorming your next conversation breakthrough.