Welcome back to The Filter, the easiest way to catch up on the most important trends affecting leaders in marketing, comms, advertising, and more. Over the last few weeks, we’ve been diving into the role of the internet in both our day-to-day work and big-picture strategy.
This week: digital marketing automation. You and your team may know a lot about it and utilize automation daily. If so, awesome! If not, you definitely want to keep reading. (And if you think you’re an expert already, you may still find some new gems below.)
A new marketing automation software might be the solution your team has been looking for. The right software can free up critical time by automating email, social media, lead generation, direct mail, digital advertising, and more.
Thinking of investing some time and resources in automation? Are you unhappy with your current automation service or process?
Here are five awesome options for marketing automation software:
The 800-pound gorilla when it comes to automation is Zapier. This leading software is popular for a reason: it streamlines work across 5,000+ apps. The interface is simple to work with and makes it ridiculously easy to automate processes between different tools your team already uses.
By using Zapier for automation, a small to mid-sized company could invest as little as $5,000 per year and cover the normal digital marketing workload of an entry-level employee making $30,000 per year.
Like Zapier, Hubspot usually tops the ranks of best marketing automation tools. The benefits and pitfalls of using Hubspot are two sides of the same coin: you can do a little bit of everything, but no task is done on a deeper level. Because of the basic functionality, the all-in-one approach is better for small businesses. It’s great if you’re looking for email marketing software with a few additional tools, such as customer service or sales.
StoryChief integrates with Mailchimp, Zapier, Hubspot, and more to automate content campaigns. Once you develop evergreen content with SEO, you can tailor StoryChief to automatically send social posts, emails, and blogs. Producing content is one thing, but publishing that content across multiple platforms at the optimal moment is another. StoryChief makes sure each element of your campaign is timed together.
MailChimp is the easiest way to push out entire campaigns catered to multiple audiences. Beyond their beloved email capabilities, you can automate an array of tools like drip campaigns and social media posts. If you send more than one email a year and need to coordinate between emails and socials, MailChimp is a must!
Sendinblue is an all-in-one digital marketing platform for B2B and B2C businesses, e-commerce sellers, and agencies. The goal is to improve customer relations with email marketing, SMS marketing, and transactional messaging while users browse your website. It also helps keep your team organized by cleaning up shared inboxes. If your number one goal is to improve communication with your current customers, this might be the software for you.
If it’s time for a strategy refresh, we’d love to help you find the right software and processes for your next marketing campaign. Sign up for a free consultation and see how iProv stays on top of everything e-marketing!